RedThreadEU

Media & presentation training, human storytelling & messaging for a digital age. MD @mediawhizz

[RedThreadEU @RedThreadEU]

This is the quote that keeps on giving. I've used it twice in the past month and people always take photos.

Reptiles with smartphones pretty much sums up where we are.

[Mike Madrid @madrid_mike]

It’s hard to underscore enough how damaging this is to the GOP.

There’s no avoiding how obviously big a problem Trump is and they’re stuck with him.

There’s no one to lead them out of it.

[Kyle Griffin @kylegriffin1]

BREAKING:

NBC News projects: John Fetterman (D) wins Pennsylvania U.S. Senate. Democrat Gain. @MSNBC

[President Biden Archived @POTUS46Archive]

It’s Election Day, America.

Make your voice heard today. Vote.

[The Lincoln Project @ProjectLincoln]

Beware of the #RedMirage. MAGA Republicans will try to claim victory tonight, even if they lose their elections. Bottom line: tune the noise out and vote!

[Katie Owens @ktowens]

Despite working in comms in the #EUBubble for well over a decade, I'm always interested in tips & tricks to improve messaging

And if this post is anything to go by, @mediawhizz' book will be a must-read.

Sign up for updates here: https://t.co/H39bD8KUHo

[RedThreadEU @RedThreadEU]

YES

[Nigella Lawson @Nigella_Lawson]

Ambushed by Cake: it just has to be the title of my next book! #AmbushedByCake

[RedThreadEU @RedThreadEU]

New BLOG:

Why you can't rely on hard data to make your case in EU lobbying.

https://t.co/lR5oRaKqg5

[Katie Owens @ktowens]

For every women who contributes to the Conference on the Future of Europe platform, 3⃣ men are speaking up!

We know that female representation matters, so here's your chance to speak up

Spread the word: https://t.co/SEXTjUS0Qp

#TheFutureIsYours
cc @EuropeanWomen @bxlbinder

[Alain Gerlache @AlainGerlache]

7 Belges dans le Top 10 européen des politiques ayant le plus dépensé sur Facebook et Instagram entre janvier et juin 2021. Les 3 autres viennent des Pays-Bas (élections) et de Grèce. Il est temps de remettre en question le niveau des dotations aux partis. Via @mverbert #Begov

[RedThreadEU @RedThreadEU]

@JamesCrisp6 Congratulations James. Good luck in the new role.

[RedThreadEU @RedThreadEU]

@SavLocal @garethharding @TheLocalEurope Congratulations indeed. That is great news.

[RedThreadEU @RedThreadEU]

@garethharding He’s the mourner in chief. He’s perfect at the rhetoric of mass grieving. And not in a manipulative way.

[RedThreadEU @RedThreadEU]

Her face when she realises she's forgotten to mask up is wonderful.

She breaks all the rules of the kind of communication I teach apart from always being her genuine self.

And we will miss her when she is gone.

[Ana Ascenção e Silva🇪🇺 @AnaAscencao]

We are all Merkel 😷

[RedThreadEU @RedThreadEU]

“The rhetoric is, You can’t trust the government; you can’t trust science; you can’t trust the pharmaceutical companies.” If the government’s top-down communications aren’t getting through, why not try doing what the anti-vaxxers do, and go bottom-up?'

[Kaitlyn Tiffany @kait_tiffany]

i wrote about the first really, really important influencer marketing campaign. nobody knows if it will work and we probably won't even know afterwards!

https://t.co/koIjFj1oiq

[Democrats Abroad Belgium🗳️🌎🌍🌏 @demsabroadbe]

No- don't 🙄. Stay on message and take
@SenWhitehouse's words to heart.

https://t.co/sOiwUsJeKB…

@DemsAbroad @vfaglobal @RedThreadEU

[RedThreadEU @RedThreadEU]

‘We need to tell stories in a better way.’

SAP CEO concedes the software company is struggling to differentiate itself from competitors, poaches top Microsoft cloud executive to share customer success stories.

#SAP #ChristianKlein #Storytelling

[RedThreadEU @RedThreadEU]

What criteria do media trainers use to judge interviews?

Listen to @DMiliband 's Yemen interview on @BBCr4today for a case study in clarity and message discipline.

https://t.co/znFgiIVifi

#Yemen #PRTips #MediaRelations

[RedThreadEU @RedThreadEU]

“The competitive dynamic in the right-wing outrage industry has forced them all over the rails. This is the first set of lawsuits that’s actually going to force them to internalize the cost of the damages they’re inflicting on democracy.”

https://t.co/9kLnuwDZCR

[RedThreadEU @RedThreadEU]

NEW blog: Don't roll your eyes: message discipline is a key plank of persuasion: https://t.co/JaNa1KTXi9

#MessageDiscipline #Persuasion #Influence