Sources: The Albedo of Earth (Stephens, et al, 2015); Atmospheric and Surface Contributions to Planetary Albedo (Donohoe and Battisti, 2011); Anthropogenic Albedo Changes and the Earth’s Climate (Sagan, Toon, and Pollack, 1979); Earth’s Energy Imbalance (Trenberth, Fasullo, 2014)
#climatechange solutions: Increasing the Earth's reflectivity (or #albedo) by making it lighter to reflect more sunlight out to space is a way we can counteract the energy imbalance in the Earth system that causes global warming. (5/6)
Want to learn more about reflectivity and don’t know where to start? Check out our Reflectivity Optimization Map on our website (link in bio). It allows you to explore Earth’s reflectivity, near you or anywhere else! #reflectiveearth#albedoeffect#climatechange#getreflective
“We are... collaborating with scientists & grassroots change-makers...on a set of ‘next-generation’ ways to cool the Earth. We’re moving from the map... to real world prototypes that actually lower the amount of damaging heat wherever they’re deployed.”-Dr. Michel Gelobter
“No matter where they are, homeowners, contractors, advocates and government officials can now quantify how much difference more reflective buildings, roads, and other surfaces can make in the fight for a cooler planet.” -@briansmoliak, Partner https://t.co/gTocJCyq2J
“We are working anywhere we can, from rooftops in West Africa to the heights of the Earth’s stratosphere, to test and deploy technologies that can make a difference fast.” - Jeff Haley, RE CEO & Founder, https://t.co/gTocJCyq2J
We are so excited to share the news of our official launch today! Read more here: https://t.co/gTocJCyq2J Share and follow to stay up to date. #reflectiveearth#coolingtheplanet#climatechange
REFLECTIVE EARTH: Climate Veterans And Inventors Team Up To Launch New Tools To Cool The Earth With Reflection https://t.co/enqw9zHXpD @ReflectiveEarth
The fastest way to cool the planet? Reflection...
a combination of thinking, action, and making the Earth more reflective. Join us: https://t.co/JQlUr5y44L