The Alliance CEO Martin Thomas warned: “We’re concerned about it. I think it will be part of this next wave [of gambling] to hit Australia, which will have a deep impact, and which regulators and policymakers will be way behind on,”
These stories show gambling harm is not about individual responsibility or weakness - it is about dangerous products, relentless access and systems that fail to protect people before the damage is done.
One person harmed by gambling said: “I nearly took my own life over gambling because we just don't have the safeguards in place to protect vulnerable people.”
This is why industry cannot be trusted to mark its own homework. We need strong, independent standards for gambling harm prevention messaging - not ads that drive people back to gambling.
He also said, “The group of friends seemed to be having a great time with laughs and beers but may be unaware of the dangers of the possibility of getting addicted to gambling on the horses or dogs.”
Greater Dandenong mayor Sophie Tan said young people were being targeted by online gambling ads, compounding the area’s heavy losses on poker machines.