@usmntonly@FIFAWorldCup People naturally hate change and it's easier engagement just to jump on the hate train rather than offer an opinion other than "it's bad". Personally, I love the boldness of the whole branding package. It may feel like a reach now but It's designed to be relevant 3 years from now
A lot of people dragging this while offering no real opinion. Just seems like a no risk engagement opportunity. If you hate it so much, what is wrong with it? what should it be? what story should it tell that it isn’t?