Alex Chris

Digital marketing & AI, minus the hype. I help beginners and small businesses grow online. Follow for tips I've tested over 20+ years, not theory.

[Alex Chris @ReliablesoftNet]

5. Run it again next month.

The answers change more often than Google rankings do.

[Alex Chris @ReliablesoftNet]

Does ChatGPT recommend your business?

You can check in 10 minutes. Here's the test I run before every AI SEO project:

[Alex Chris @ReliablesoftNet]

4. Click the sources.

These are the sites AI trusts in your market. Getting listed, reviewed or mentioned on them is your to-do list.

[Alex Chris @ReliablesoftNet]

AI Overviews now cut clicks to the #1 Google result by 58%.

Ahrefs compared Search Console data from December 2025 with December 2023, before AI Overviews.

Ranking first isn't enough. Be the page the overview quotes: answer in 2 sentences, add a number nobody else has.

[Alex Chris @ReliablesoftNet]

@hassanabrar_ Good one. Search partners can look cheap and still send junk traffic. I segment the campaign report by Network first and only keep partners on if their cost per conversion holds up on its own.

[Alex Chris @ReliablesoftNet]

Google Ads costs keep rising. Sales don't.

The first 3 leaks I check in a new client account:

1. Search terms: block junk with negative keywords
2. Performance Max bidding on your brand: add a brand exclusion
3. Page views counted as conversions: keep only purchases and leads

[Alex Chris @ReliablesoftNet]

@Hsenju Agreed, the asset report is the most skipped screen in PMax. When an asset group runs mostly on Google's auto-generated images, I upload real product shots and turn off image enhancements in the campaign's asset settings.

[Alex Chris @ReliablesoftNet]

My step by step AI SEO tutorial, with a checklist at the end: https://t.co/kXhxmkL8H3

[Alex Chris @ReliablesoftNet]

Ask ChatGPT for the best product in your category.

If your brand isn't in the answer, a competitor's is.

AI picks brands it can find, that other sites talk about, and that say clearly what they sell. Most brands fix one of the three. The ones AI recommends fix all of them.

[Alex Chris @ReliablesoftNet]

Google says it will put more links, higher up, inside AI Overviews and AI Mode.

Good news for websites. But only for pages worth linking to.

Add something new. Your own data, a test, a real example.

[Alex Chris @ReliablesoftNet]

When Google shows an AI summary, people click a website 8% of the time.

Without one, 15%.

Pew Research tracked 68,879 real Google searches to find that.

Ranking #1 still matters. But the bigger win now is being the page the AI summary quotes.

[Alex Chris @ReliablesoftNet]

PMax or Search with AI Max?

If your customer types what they want, start with Search and AI Max. If they need to see it before they want it, use PMax.

Running both? A search that matches your exact match keyword word for word goes to Search, not PMax.

[Alex Chris @ReliablesoftNet]

If your Google PMax campaigns are failing, try these four settings before you quit:

Brand exclusions
New customer acquisition goal
Final URL expansion off
First party audience signals

Your ROAS will drop. That's not a failure. That's PMax finally finding new buyers.

[Alex Chris @ReliablesoftNet]

AI doesn't cite the best summary. It cites the page that adds something new.

What gets cited: original data, first hand results, direct answers, tables, and a clear point of view.

Before you publish, ask: what is on this page that AI can't find anywhere else?

[Alex Chris @ReliablesoftNet]

An “Excellent” Ad Strength doesn't mean your Google ad will convert.

The score doesn't predict conversions. 10 headlines with the same keyword look like one headline to Google's AI.

Give it distinct reasons to click: relevance, ROI, trust, and what makes you different.

[Alex Chris @ReliablesoftNet]

If one ad eats 90% of your Meta budget, you're testing the wrong thing.

Meta reads your creative to decide who sees it. 5 small tweaks of one ad look like one ad to the AI.

Before your next test, make sure every ad gives a different reason to buy.

[Alex Chris @ReliablesoftNet]

Get your free guides here: https://t.co/lXLNrK2Dpb

[Alex Chris @ReliablesoftNet]

People think building with AI takes months. It doesn't.

I’ve put together 7 free guides:

• Websites
• UGC ads
• Marketing
• Video ads
• Static ads
• Motion graphics

Steps + prompts you can copy.

Pick one to try this afternoon.

Link in the reply. Bookmark for later.