Launching a PR program without an affiliate link is like playing tennis with a racket that has no strings.
You can occasionally hit the ball. But you won't come close to winning.
#PublicRelations
Easy PR Relevance Check:
You have an idea.
You think it's perfect for an earned media program.
The next step is to review the media you want to be in, and see if they cover similar angles and topics.
#PublicRelations
Potential Partner: Can you get us on @TechCrunch ?
(sub in whatever top tier publication that your industry values)
Us: Yup.
Potential Partner: Great... we need to be published there tomorrow.
Us: 🤦♂️Then hangs up the ☎️.
If your PR team isn't handling your #affiliateprogram , then your e-comm team NEEDS to stay in touch with them.
Why? As media update holiday gift guides, they want to know what's selling, trending, & getting the clicks.
#PublicRelations
#BreakingNews
We're launching #vibePR courses in 2026, which will dovetail nicely with our #PRai courses.
Ok, I'll stop now... but seriously, DM to get on the list.
#PublicRelations
Via ADWEEK, #JimmyKimmel is back on #ABC.
I don't have the time to monitor all the chatter on this one, but it'll be interesting to see what bubbles up from others who were both for and against the suspension.
https://t.co/BwH6DUZXoA @
I've watched my fourth @youtube video featuring SEO experts on how to hack #AEO, getting your brand in front of ChatGPT, Claude, Gemini, Perplexity, etc.
These agencies are glossing over the fact that brands with strong #PublicRelations teams are already winning.
#PRSA
If you think your customer's journey to purchase is a straight line, then you're not thinking like your customer.
They're not sand going down a funnel. They're a small #SuperBall thrown into a room with multiple surfaces to bounce off.
#PublicRelations
#Bladdersupport is a stigmatized topic, especially for #strongwomen active in the gym or elsewhere.
#CNTRL+ is looking to change that. Their site is live, so we're sharing the work we've done with them on our website at https://t.co/tMDk7VzkZm
Don't make this #PublicRelations mistake.
When it comes to PR & earned media, it's a competition for journalist attention based on truth.
If you're not the ____, don't say you're the ____.
Instead, explain where it is your brand/executive/event provides value.
🤯 On the fence about the top-rated @skullcandy Method 360 ANC earbuds?
@CNET 's @DavidCarnoy was one of the first to review, & included them in some of his @amazon#PrimeDay coverage.
$129 -> $99 -> $79 🤯
https://t.co/AmfHVf80M7
Who else is attending #ReMA2025? We'll be there!
Our friends @skullcandy have been chosen to receive the first-ever Corporate Leadership & Innovation Award from @WeAreReMA in recognition of their commitment to sustainable practices.
#GreenTech#tech#PublicRelations#SDTech
Every day should be Earth Day.
For our friends who are "gardening curious" and those who are seasoned gardeners looking for community, advice, or AI-enhanced local insight on optimizing their garden, check out our friends at @joinrhubarb#Gardening#EarthDay@techstars