@saeedwkhan My guess: The recent growth of the PM role has increased the need for scalable product coaching substitutes. In product, experienced people managers are in short supply so companies turn to process managers who rely on frameworks to coach.
@shreyas I get what you're saying but I think the idea of "creative people" is damaging. It implies that creativity is inherent and dichotomous when it's really just a skill that everyone on the team can develop with practice. Most teams just need to spend more time practicing together.
@johncutlefish Perhaps its a reflection of the company culture. If an organization doesn't believe it's important for someone to develop a deep and nuanced understanding of their customer, they likely have a long list of other things they expect a new employee to be doing.
@johncutlefish Giving users the right information at the right time is extremely valuable but its also extremely difficult to execute on at an acceptable signal/noise ratio.
@johncutlefish I think leaders have to believe empowering individuals to become great decision makers is a more successful strategy than overseeing every decision. For that to work, you need a strong culture of intellectual honesty about risk and uncertainty.
@shreyas Insightful - but it has me wondering why brilliant tacticians focus on tactics as well. Perhaps we're just biased to believe in the causal relationship between our actions and success so we construct a narrative that justifies where we spent our time and effort.
@shreyas When efficiency is the primary driver of value, it's hard to compete against familiarity and muscle memory even if you've optimized for a specific job. It's even harder in B2B SaaS where you're building software for tasks people don't want to do in the first place.
@danmactough Part of being bought in is having some level of confidence that the team can implement the process to produce better results than the current one. Agree that the organization has to be able to execute the process to be successful, but how would you know without trying?
@kenwheeler On my last DC->SF flight I thought - If they just moved this center seat up 6 inches so the shoulders were staggered, I'd probably be sleeping peacefully instead of actively collecting shoulder bruises for 6 hours.
The challenge with building a business around a personal CRM is that the activities required to drive outcomes are incredibly effortful and it's very hard to show the positive ROI unless it's tied to a business metric. The result is weak margins and high churn.
Even when you solve the problem of who to talk to and when, it becomes apparent that it was obscuring the primary challenge that most people experience - building genuine relationships with people you don't regularly interact with is really hard.