4️⃣ Read and subscribe to Narrative Ops - our weekly digest on disinformation, influence operations, and the information environment: https://t.co/qxZ6oamniK
By 2029, #Gartner expects 45% of comms chiefs to adopt narrative intelligence to protect reputation. The reason: the #WEF ranks disinformation the top global risk two years running, and the legacy tools built around mentions and keywords miss damaging narratives as they form.
3️⃣Also in this week's Narrative Ops newsletter: Brussels and Kyiv map Russia's campaign against Ukraine's EU accession, cheap Chinese AI models that ship with Beijing's politics built in, and Hungary's Megafon influencer network winding down after Fidesz's defeat.
Repsense partner Laurence Vardaxoglou took the stage at the @EU_Commission JRC's Information Integrity Workshop in Brussels. His session tackled a question that sits at the core of every counter-disinformation effort: which narratives are worth countering, and how.
@EU_Commission 2️⃣ Drawing on our work on the 2026 Armenian parliamentary elections, Laurence showed a method that pairs cross-platform media monitoring with opinion polling - making it possible to estimate how much a narrative actually resonates with the public, and adjust responses accordingly
Online Reputation Management is no longer optional—it's an absolute necessity. 🌐✨ Here's why:
1️⃣ Influence: Your online reputation directly impacts consumer perception, purchase decisions & brand loyalty. It's crucial to manage that narrative to build trust & credibility.
5️⃣ Brand Growth: By monitoring and analyzing online conversations, you gain valuable insights into customer preferences, trends, and market sentiment. Leverage this data to refine your strategies, improve offerings, and drive brand growth.
Repsense's Summer Internship: A Glimpse into Students' Tech Journeys✨
Meet Milda, a 17-year-old school student from Vilnius, who embarked on a captivating summer journey with us. Her paid internship delved into the world of artificial intelligence testing.
💡Milda highlighted her growth: "Months of learning translated into improved communication with colleagues, effective problem-solving, and a resilient attitude towards mistakes. Swift and insightful answers to every query empowered me."