Most retail marketing is money out. Very little is money back.
49% of loyalty members never redeem once.
80% of marketing emails are treated as spam.
Ads cost the same whether anyone shows up or not.
There is a different model.
A branded cashback wallet inside Apple Pay and Google Pay.
Customers tap to join at the till. No app. No QR code. You pay 1% when they top up. The cashback funds itself through the LTV uplift and repeat visits it generates.
+15% visit frequency. +8% basket size.
90% active user rate vs 49% for standard loyalty.
Pay only when it works.
https://t.co/P9VnGQSmDe
Chains are shrinking. Points are decaying. The loyalty layer is moving to the phone.
Operators who own customer frequency through frictionless tech will compound. The rest manage decline.
The Wire (from @yottawallet.) #RetailTech#Cashback
iOS 26 now lets you pay with rewards directly at the contactless terminal. Reward balance sits in Apple Wallet, next to your cards.
The post-app loyalty future stopped being a thesis the moment Apple made it a setting.
Whitbread just closed all 197 standalone restaurants ; Beefeater, Brewers Fayre, Table Table. 3,800 jobs.
The UK lost 305 licensed sites in Q1.
But chicken shops grew footfall 6.2%. The mid-tier is shedding; sharp formats are taking it.
#RetailTech
UK shoppers leave £3 billion in loyalty points unspent every year. 27% never used. 12% expire.
The dominant loyalty model is paying off less than three-quarters of what it promises.
That's not loyalty. That's accounting.
Cost of living is killing traditional loyalty points. Shoppers want real value, right now. Flexible cashback in Wallet is the ultimate cost of living hedge. It’s frictionless, instant, and self-funding. Stop the squeeze. Link in bio.
#RetailTech#Cashback#Loyalty
Stop forcing "brand cards" on customers. They want rewards, not new credentials. Points are a liability. Instant cashback in Apple Wallet is the play. No apps. No friction. Link in bio. #RetailTech#Cashback#CustomerAcquisition#WeMakeLoyaltyCount
10% of your customers drive 53% of your sales.
These Super Users are your growth engine. Wallet auto-top-up turns casual visitors into weekly subscribers, securing that LTV.
Ready to find your 10%? Link in bio.
#RetailTech#Cashback#CustomerAcquisition
2026 is the year walk-ins must become known users.
Anonymous transactions are a silent killer for retail margins.
Wallet captures IDs with one tap: no apps, no friction.
Link in bio.
#RetailTech#Cashback#CustomerAcquisition
Starbucks is a $1.85bn bank that sells coffee. Their app float is an interest-free loan from customers. Wallet gives 10-site operators the same banking power. Level the playing field. DM for the playbook. #RetailTech#Cashback#CustomerAcquisition
Retail marketing is shouting into a void.
Emails hit a 15% open rate wall. Wallet changes the game with 95% visibility and 90% active users: all without an app download.
Ready to reach your customers? Link in bio.
#RetailTech#Cashback#CustomerExperience#WalletFirst
Retail marketing is just white noise. 📉 Emails are ignored. Apps are forgotten. Wallet hits the 95% visibility bracket with real cashback shoppers actually use. High engagement. Zero friction. #RetailTech#Cashback#CustomerAcquisition#Fintech
https://cdn.marblism.
Shoppers won't download an app for rewards.
One tap into the native digital wallet is all the friction they'll tolerate.
Anything more is a barrier to growth.
https://t.co/n3fJ05qG6F in replies.
Most loyalty programs are ghost towns.
45% activity is the norm. Wallet hits 90%.
We killed friction. No apps or QR codes. Just one tap.
Is your loyalty program actually being used?
#RetailTech#Cashback#CustomerAcquisition
Did you know cashback can pay for itself? 💸
Wallet helps retailers offer real rewards without hitting margins. It’s funded by:
🚀 LTV uplift
🏦 Float yield
💳 Lower fees via Open Banking
Growth, not cost. Link in bio.
#RetailTech#Cashback#CustomerAcquisition
Stop losing customers at the self-checkout. 🛒 Wallet's auto top-up turns one-off shoppers into subscribers with zero friction. It’s the loyalty upgrade your retail chain needs to boost LTV.
Link in bio.
#RetailTech#Cashback#CustomerAcquisition
Traditional reward programs are a cost center on your balance sheet.
Wallet replaces points with a self-funding cashback model.
LTV uplift and float yield cover the cost of the rewards.
You only pay when a transaction actually occurs.
#WeMakeLoyaltyCount
Industry data shows only 15% of customers engage with traditional rewards. £360bn in value goes unredeemed globally due to high friction. Wallet delivers a 90% active user rate by removing apps and forms. Engagement matters more than reach.
#RetailTech#Cashback#QSR
Stop paying for impressions.
In retail, eyeballs don't pay the rent. Transactions do.
If your marketing budget is burning on 'reach' without 'revenue', you're just funding vanity metrics.
Pay for performance, not potential.
#RetailTech#Cashback
Most retail marketing is an expensive bet. Wallet is a guaranteed return because you only pay when they spend.
Growth should be a line item, not a gamble.
#RetailTech#Cashback#CustomerAcquisition
90% active user rate vs 45% for traditional apps. Friction kills conversion. Wallet enables one-tap enrollment at the POS without an app download. Results matter more than features.
#RetailTech#Cashback#CustomerAcquisition#QSR