The #EBB program for 2020 is officially opening registration on February 19, 2020. This is a big opportunity to get your marketing in order and help your clients save money!
A deadly 6.8 magnitude earthquake struck Turkey this past weekend. The country is preparing for a potential follow-up earthquake of even higher magnitude. RetrofitUp is Praying for Turkey.
Construction Marketing Major Key 🗝️
When you first begin building your following: 1️⃣ Identify a few medium-sized accounts (10-50k followers) that have the following you want 2️⃣ Follow and engage with their followers 3️⃣ Make original HQ content as good as theirs 💯
#GranadaHills and surrounding areas felt the seismic rattle of a 3.6 #earthquake late last night. Thankfully, no injuries or damage have been reported ✌️. We sure felt it, did you?
"When everybody zigs, zag," says Marty Neumeier, one of the greatest branding minds of our time.
His book Zag! contains lessons every business owner should know about, including how brands can harness the power of differentiation.
Highly recommended!
Construction Marketing Major Key 🔑
Trust is your #1 currency. Your brand reputation is what will drive your bottom line. Trust = Ability + Benevolence + Integrity.
The Earthquake Brace & Bolt program will be reopening registration for 2020 very soon. Get ahead of the wave by informing your audience of the financing options available through the program.
Construction Marketing Major Key 🔑
Profile Shoutouts are a great way to increase engagement on your account. Try mentioning an account in your stories with a screenshot and appreciation. We may mention you if you like several of our photos! ;)
The construction industry would greatly benefit from evolving its approach to relationship building. One of our favorite books written by the great Dale Carnegie, How to Win Friends and Influence People in the Digital Age, does a great job genuinely reinforcing this concept.