Simplicity is the new EDLP (Every Day Low Price) — at least according to @TedRubin, co-author of Retail Relevancy.
And I FULLY agree with him.
Ted is a leading social marketing strategist, international keynote speaker, business advisor, formerly the MC & Host of the @BrandInnovators Summits, best-selling author, connector, provocateur… let me tell you… as the former VP at @1800flowers and CMO of @elfcosmetics, he’s brilliant, you want to listen up as Ted talks (pun intended).
In this episode of the @UpArrowPodcast by @Elumynt, Ted and I dig into:
✅ What it was like working with @ThisIsSethsBlog during the early days of Yoyodyne before being acquired by @Yahoo
✅ How relationships help you grow and what it was like meeting @garyvee, @jeffpulver, and Jeff Hayzlett in the early days
✅ The importance of being “smart enough to shut up and listen” when you’re in the room with brilliance
✅ Why brands are dropping the ball by not having a twitter, instagram, or tiktok handle
✅ How to “look someone in the eyes digitally”
✅ Why ecommerce stores should become the “local” online retailer (and what @SweetwaterSound is doing that crushes their competition)
✅ The reason why MEmail is better than email, and how to make sure you romance your LTV
✅ Why you should shift from omnichannel to OMNIPRESENT (especially with the @Apple Vision Pro out soon)
✅ Know the EXACT moment when you have 100% of your customers’ attention
Plus, as always, we get into the personal side of Ted as we discuss his childhood and how we learned so much about being a great man from his wrestling coach, the importance of “rippling” with Steve Harper, and the hilarious story of Seth Godin rubbing his head!
You can watch the video here: https://t.co/yFtvbgeL7I
Also, a special thank you to my friend, @DavidBrier, branding genius, and best-selling author of Brand Intervention for introducing us.
#RonR #relationship #relationshipmarketing #networking #socialmedia #ecommerce #digitaladvertising #digitalmarketing #shopify #podcast #ecommercetips #ecommercemarketing #retail #retailstrategy #shopify #marketingandadvertising #entrepreneurship
FIND THE GOOD, PUT PEOPLE FIRST, AND NEVER, EVER GIVE UP ON WHAT IS MOST IMPORTANT TO YOU.
AND remember that kind gestures don’t have to be grand gestures. Lending an ear or a kind word to someone in need requires little effort, and often makes a big difference.
#BeGoodToPeople
Empower your Employees... and they will Power your Brand!
Create some ROE… Return on Employees, an important and powerful subset of Return on Relationship.
#RonR... #NoLetUp!👊🏻
I LOOOOVE this! 😍 @TedRubin and @Rippleon showing that if we can be good to each other, support each other and bring joy to each other the great business stuff comes naturally! #RonR#rippleeffect
AND... @Rippleon we need to meet! 🙌 https://t.co/P812ygaUox
If you think about the relationship first, if you are nice, and treat people well, it will enhance your relationship.
Return on Relationship #RonR... #NoLetUp!👊🏻
Our https://t.co/uFbfR6Ig3L (Part II) with the amazing @TedRubin will be live this month! You meet the coolest people when you have https://t.co/v3LHu2dXVQ
Great fireside chat at Brand Innovators CES #bisummit with @Delta Air Lines CMO Tim Mapes. I had a question I didn’t get to ask as time ran out…
SEE THE WHOLE POST HERE… https://t.co/S4xgngn4XC