Revenue Generator Podcast

The Rev Gen Pod tells how innovators orchestrate sales, marketing, product, & customer success teams to deliver world-class customer experiences.

[Revenue Generator Podcast @revgenpod]

There is a myriad of Martech, Sales operations, and revenue tech. However, you must use the best breed of what's out there to handle growth.

@donnyo, VP of Business Development & Alliances, @leandata, discusses revTech: best-of-breed vs. monolith.

https://t.co/YZEp9SnISk

[Revenue Generator Podcast @revgenpod]

If you’re wondering if your business can use community marketing or not, the answer is yes. It is a great resource you can tap into long-term.

Anna Tutckaia, Head of Digital Marketing at @ManyChatHQ, discusses using community-based marketing.

https://t.co/4WrzKdUJrq

[Revenue Generator Podcast @revgenpod]

In these times, the focus should be on maximizing the performance of your salespeople by providing them with a single view of the data.

@cabrera, Founder, and CEO of @Xactly, discusses revenue solutions and changing markets.

https://t.co/ta4hsyQGF9

[Revenue Generator Podcast @revgenpod]

Improve productivity and efficiency by embracing technology. Ensure that apps are not siloed and can communicate with each other.

@cabrera, Founder & CEO of @Xactly, talks about how revenue leaders can use AI in their sales strategy.

https://t.co/BhPeWU0vaV

[Revenue Generator Podcast @revgenpod]

AI refers to computers finding patterns that humans cannot. Bigger datasets will enable the computers to be more effective at finding those patterns.

@cabrera, Founder, and CEO of @Xactly, discusses AI-driven sales planning.

https://t.co/MY5LYsPdO2

[Revenue Generator Podcast @revgenpod]

There’s been government regulation of data usage and consumers now have more control over how their data is used.

@davelfink, Founder and CEO of Postie, discusses the next generation of marketing platforms.

https://t.co/zuxzH8ytGU

[Revenue Generator Podcast @revgenpod]

Invest in other channels outside Facebook & Google. It’s about creating a good product then diversifying the channels used to communicate.

@davelfink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing.

https://t.co/NG50TGCVie

[Revenue Generator Podcast @revgenpod]

Direct mail is able to reach more people than Facebook and Google ads do. It offers a lot of data that can be used for prediction and segmentation.

@davelfink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing.

https://t.co/n3hOCUbFMa

[Revenue Generator Podcast @revgenpod]

Essentially, it’s about identifying where our best customers come from and how we support that more often.

Joe McNeill, Chief Revenue Officer at @influ2_on, discusses improving the customer experience through sales and marketing alignment.

https://t.co/POfD0mCYYt

[Revenue Generator Podcast @revgenpod]

Companies are most successful when they have a clear ideal customer profile and clear target persona list.

Joe McNeill, Chief Revenue Officer at @influ2_on, discusses synergies between rev tech and buying group marketing.

https://t.co/LSd1oNpxYV

[Revenue Generator Podcast @revgenpod]

In 2022, enablement support is the hiring priority for organizations.

Spencer Wixom, Chief Customer Officer at @_ChallengerInc, talks about strategies for addressing talent shortages.

https://t.co/rvI39diQA3

#revgen #hiring

[Revenue Generator Podcast @revgenpod]

An organization has to have not just one key person performing at the superstar level, it needs anywhere from five to 15 consistent earners.

Spencer Wixom, Chief Customer Officer at @_ChallengerInc, talks about strategies for addressing talent shortages.

https://t.co/m6ZqaDKywa

[Revenue Generator Podcast @revgenpod]

Intent data tools and providers make the process much easier by giving your business a list of highly qualified leads that you can then send to your sales team.

Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools.

https://t.co/RqBGVlMGtV

[Revenue Generator Podcast @revgenpod]

Once AR glasses are launched, that will likely be the tipping point for the overall adoption of augmented reality experiences.

@fais_4, CEO at @blippar, talks about predictions for AR adoption and monetization in the future.

https://t.co/ITuY28fxze

[Revenue Generator Podcast @revgenpod]

Engagement goes up when people are able to interact with a brand via AR experiences. Plus, conversions go up 40% vs traditional internet advertising or video.

@fais_4, CEO at @blippar, talks about democratization of augmented reality.

https://t.co/lBdQ0r2upX

#AugmentedReality

[Revenue Generator Podcast @revgenpod]

Many start ups go the accelerator route to avoid the pain of fundraising, as accelerators have connections to almost every VC firm.

@karthiksuresh, Co-Founder of @HaveIgnition, discusses securing venture funding.

https://t.co/3qkD3MGcsM

[Revenue Generator Podcast @revgenpod]

Generally, product launches involve a number of teams and it is crucial that they’re aligned to avoid potential bottlenecks.

Karthik Suresh, Co-Founder of Ignition, discusses avoiding bottlenecks with product launches.

https://t.co/HI2ATxBmIA

#revgen #productlaunch

[Revenue Generator Podcast @revgenpod]

Finding product market fit is the aim at startups. At a growth stage company, you’re thinking about distribution and repeat channels.

@karthiksuresh Co-Founder of @haveignition discusses leading product development at early stage startups vs tech giants.

https://t.co/xVxMHAIQyk

[Revenue Generator Podcast @revgenpod]

With the technology available, customer experience is a lot easier to measure.

@cehouse, CMO at @insightly, talks about whether getting a tooth pulled is better than your customer support.

https://t.co/FcZtDyphV4

#revgen #customersupport

[Revenue Generator Podcast @revgenpod]

When CRMs aren’t used, enough data can’t flow to marketing and sales. You’re unable to show customers you know them and speak to their pain points in a relevant way.

@cehouse, CMO at @insightly, talks about the pains associated with switching your CRM.

https://t.co/zs4qKenelO