Chip House

CMO at Insightly. I'm obsessed with cool sales and marketing stories. Stay tuned for my musings on B2B, and sometimes drums and music.

[Chip House @cehouse]

Insightly Launches Partner Program to Support Customer Ecosystem, Create New Revenue for Businesses https://t.co/ash95SVhea

[Chip House @cehouse]

@smburns 😂

[Chip House @cehouse]

@tcaponi Classic @tcaponi

[Chip House @cehouse]

Wise action here from spongebob! 🤣 https://t.co/7kk1yOsUDe

[Chip House @cehouse]

I love this message right now. Something we should all hear, take to heart, and put into practice. https://t.co/gchqox0skJ

[Chip House @cehouse]

☎️ "The demise of the phone has been widely overstated."

Wise words from my friend @derekgrant from Salesloft.

The research verifies this data, after Salesloft collected the data from 570 million sales cadences for one year.

Sure, the phone game has c…https://t.co/u4YqgwmYjD

[Chip House @cehouse]

Special thanks to @klempit for hosting me on the great SaaS backwards podcast. We recorded it at the recent Ascent Conference in San Francisco.

We talked about everything from CRM, to marketing leadership, to demand generation. And, as Ken put it in the…https://t.co/JXqsfvCzA7

[Chip House @cehouse]

45% of go-to-market teams struggle to forecast their next quarter.

Problem is, as my friend @sangramvajre from GTM Partners points out, many become more cautious when times are tough, budgets are down, and the future is less predictable.

If you keep doi…https://t.co/IF0Y1jLvtr

[Chip House @cehouse]

It's painful to be a buyer when the sales rep fumbles the discovery call.

But, a when conducted by a skilled rep, discovery as a buyer feels a lot like being heard and understood.

Strong discovery calls should be engaging for the buyer. Not exhausting.…https://t.co/5I6y8PIPPN

[Chip House @cehouse]

This one is for the underdogs.

Tom Sholz was an MIT engineering grad, gifted musician, and a lover of rock music. 🎸

But after 5 years in the corporate world, he was tired of his job, and tired of playing in local bands that were going nowhere.

So, he…https://t.co/07u0Uc6PUk

[Chip House @cehouse]

Happy Fathers Day to all fathers!

Of course you need a few groaner dad jokes to get through the day... https://t.co/UYvRrqPk1z

[Chip House @cehouse]

SEO is like modern day alchemy.

It can work in ways that are sometimes mysterious, and only the SEO alchemist can help bring it to life.

As opaque and amorphous as it may seem to many marketing leaders, SEO is a critical piece of efficient growth.

Tru…https://t.co/MjglhuOrkB

[Chip House @cehouse]

About 15 years ago, a colleague and I were chatting about a way to better stay in touch with our customers throughout their yearly subscriptions.

I was trying to articulate our goal in optimizing the communications, when my colleague, sort of matter of…https://t.co/bgpKP9gLdd

[Chip House @cehouse]

Efficient growth is king. 👑 https://t.co/eKG3Eam248

[Chip House @cehouse]

"In general, CRM is for managing a company’s relationships and interactions with existing and prospective customers. Its goal is to improve relationships by helping a business stay connected to its customers, streamline processes,…https://t.co/HCQOf09qIR https://t.co/j45zqMpWjl

[Chip House @cehouse]

Sales is a team sport.

Great tips on aligning teams and focusing on creating quality pipeline together from David Osborne

Focus on quality pipeline and demand generation rather than counting MQLs - as they definitely do not all have the same value. https://t.co/XVgvUfmCL3

[Chip House @cehouse]

I prefer people in 3D. Live events rock.

We had a blast at the Ascent Conference this week in San Fran. Thanks to all who stopped by to talk about their go-to-market challenges and/or their issues with legacy CRM.

What a great group of companies! https://t.co/UfmcFCAUOu

[Chip House @cehouse]

Well said @courtney_duprey. Proud to serve this team. https://t.co/1AeQLLyHZB

[Chip House @cehouse]

💪 Scrappy
🧐 Curious
💰 Frugal

Those are 3 must-have traits to be successful in marketing these days.

Why? Efficient growth is king.

Scrappy = making the most of the resources you have and leveraging creativity and content to s…https://t.co/g7lgzMtvBQ https://t.co/tl5xgpxPMx

[Chip House @cehouse]

In 1998 I ran a series of banner ads that had a 12-15% click-through rate.

I uploaded them, then targeted them to show to just PC users. I was fully self-serve leveraging the now defunct platform Flycast (or maybe they were acquired during the tech/ad p…https://t.co/pSJT9SUp4t