Rex Brand Identity
• Founder of Rexdia.
• Building visual infrastructures for brands & creators.
SMM | High-CTR Thumbnails | Identity
• Helping you dominate.
You don’t need a massive color palette to create depth. By only tweaking saturation and brightness, you can create a sophisticated, minimalistic background system.
Walk with me.
Behind the design for @squareroof — a platform completely changing the game for property co-ownership in Nigeria. 🇳🇬📈
Here’s a breakdown of my creative process and visual strategy for this flyer:
🧵 2/3: The Crop & Negative Space: The initial mockup felt too congested with full figures. To maximize visual impact and leave clean negative space for typography, I cropped it tightly to just the extended arms and hands.
I came across this brand on IG and felt their design wasn't fully communicating the trust and stability a real estate brand needs to project.
So I quietly redesigned it. Same brand. Same message. Just a color story that works harder for them.
Left is theirs. Right is mine. 👇
I'm a graphic designer helping businesses communicate better through visuals.
If your brand's design isn't working as hard as your product is, my DMs are open.
This is the kind of work I do — with or without a brief. 🤝
#GraphicDesign#BrandDesign#NigerianDesigner#Redesign
I came across this brand on IG and felt their design wasn't fully communicating the trust and stability a real estate brand needs to project.
So I quietly redesigned it. Same brand. Same message. Just a color story that works harder for them.
Left is theirs. Right is mine. 👇
I shifted to deep green as the dominant color. Green = growth, money, stability. Red stays but only as an accent on CTAs where urgency actually helps.
Small shift. Big difference in what the brand communicates.
You don’t need a massive color palette to create depth. By only tweaking saturation and brightness, you can create a sophisticated, minimalistic background system.
Walk with me.