Reza Hooda

I help Accountancy Business owners grow and get out of the day to day | 15+ years of lessons in my book - Click link below to order

[Reza Hooda @RezaHooda]

Prospects don’t care about:

Our awards
Our story
Our list of credentials

They care about one thing:

How we can help them.

[Reza Hooda @RezaHooda]

Looking to win better clients paying higher fees for your accounting firm?

I’ve helped dozens of #accounting firm owners get paid what they’re worth 🙌

I’m taking on only 2 more (with 121 access to me) who want to do the same this month.

Interested?

Comment or DM ‘INFO’

[Reza Hooda @RezaHooda]

This ONE thing transformed my understanding of running my accounting firm.

Understanding where clients get actually value from us.

It’s not the time we spend.

Or the deliverables we produce.

It’s the ACCESS to us when a client needs us.

THAT is value.

[Reza Hooda @RezaHooda]

This was scary - giving complete FREEDOM to my team 😬

Allowing them to work, when and how they wanted.

The formula for making it work has been:

Autonomy WITH Accountability.

After all, we don’t pay people for a chunk of time - but a chunk of work (extract from Work Sucks)

[Reza Hooda @RezaHooda]

Controversial opinion: if you’re cheap you’ll be seen as low quality

Sad, but true.

[Reza Hooda @RezaHooda]

#SEO and #facebook ads don’t work 🤷‍♂️👇

Until…👇

You get clear on WHO you serve 🎯💡

If you’re not clear on WHO you’re serving then spending money on Facebook ads, Google ads or SEO is throwing good money after bad 🤑

BUT..

[Reza Hooda @RezaHooda]

STOP 🛑 relying on referrals! 🤪

And heres why 👇

❌It’s not a strategy, which means it’s not something you can plan and forecast around

You need a strategy 🗺️

💡 You need to know WHO your ideal client is and the problem you solve to having a lead generation machine 😴

[Reza Hooda @RezaHooda]

You don’t NEED to do ‘business advisory’.

Despite what the gurus might tell you 🤦‍♂️.

There’s a much easier way of making money in your accounting firm 😉.

[Reza Hooda @RezaHooda]

I made 4 big mistakes when I started my firm.

[Reza Hooda @RezaHooda]

This held me back from growing my firm:

[Reza Hooda @RezaHooda]

Feel like you’re working crazy hours in your practice but not getting very far? 🤔

Chances are you’re doing the wrong things 🤷‍♂️

[Reza Hooda @RezaHooda]

Common misconception: they will steal my clients and set up on their own.

I hear this a lot from firm owners when we’re working together to help remove them from the tools.

Which is a valid point…

[Reza Hooda @RezaHooda]

Client don’t NEED to speak to you.

[Reza Hooda @RezaHooda]

I’ve been recruiting recently and been pleasantly surprised.

Despite the common belief, there are some really good people out there.

They’re working for bigger firms and disgruntled.

They want to upgrade systems but being held back.

[Reza Hooda @RezaHooda]

I increased my average fees to nearly £10,000 and got much better clients 🤷🏻‍♂️

Sounds counter intuitive but it’s true

Your price says something about you - the way you are perceived is different

Cheap = low quality, mass market, commodity

Expensive = premium, exclusive, quality

[Reza Hooda @RezaHooda]

The first change I made to transforming my results was my pricing.

I didn’t realise it at the time but it’s the most powerful lever in the profit equation.

Because any increase to your pricing flows straight through to your bottom line. watch the video to learn more

[Reza Hooda @RezaHooda]

What if I enjoy doing the technical accounting work?

Great question asked by Tej on our recent podcast.

[Reza Hooda @RezaHooda]

👇 👇

Comment ‘BOOK’ to order your copy.

[Reza Hooda @RezaHooda]

👇 👇

Comment ‘Book’ above to order your copy.