Reece Hampton

I sell chemicals 🧪 8 figures in ecom 💰

[Reece Hampton @Rhampton153]

@conortrains My rep might be able to help, drop me a message and I’ll connect

[Reece Hampton @Rhampton153]

@conortrains Congrats 🙌

[Reece Hampton @Rhampton153]

@oliverwhudson Incremental reach

[Olly Hudson @oliverwhudson]

We've pulled everything we know about incremental reach into one guide. Here's how to diagnose it, measure it, and fix it.

Your CPA doesn't spike randomly. It spikes because your account ran out of new people to show ads to.

Incremental reach is the one Meta metric that predicts problems before they show up in your CPA. Most brands aren't tracking it. Most brands find out they have a saturation problem when costs have already risen and scaling has already stalled.

It covers how Meta's AI (Andromeda, GEM, and Lattice) creates saturation at scale without you realising, the three ways to actually measure your incremental reach today, and the six levers we use with 8 and 9-figure brands to grow it - in the right order.

If your CPAs are creeping up, your new creative is fatiguing faster than it used to, or scaling spend just isn't moving the needle - this is where to start.

Want it?
Retweet this post
Comment “incremental reach” and I’ll send it over

[Reece Hampton @Rhampton153]

@oliverwhudson TikTok2026

[Reece Hampton @Rhampton153]

@oliverwhudson Meta

[Olly Hudson @oliverwhudson]

This resource is going to help you stop wasting budget, escape creative fatigue, and finally scale with confidence in 2026.

Meta just quietly rewrote the rules of ad performance.

Audience targeting doesn’t move the needle like it used to. Creative tweaks don’t scale. And your best-performing ads are now hitting fatigue faster than ever.

That’s because Meta no longer asks:
Which audience should see this ad?”
It asks: “Which ad should this person see?”

And we've built you a guide to show you exactly how to adapt.

The same system we used to scale 8 and 9-figure DTC brands going in 2025.

Inside, you’ll get:
- The real reason creative fatigue is happening faster than ever
- How Meta’s Entity ID system works (and why tiny tweaks don’t cut it)
- The 8 ad formats we rotate weekly to keep performance high
- A complete 4-week roadmap for testing, iterating, and scaling creative
- Why brands that look the same are now being penalised, even if the message changes

If you’re heading into 2026 with the same strategy you used in 2024, you’re going to get left behind.

Want it?
Retweet this post
Drop “Meta” in the comments and I'll DM you it

[Reece Hampton @Rhampton153]

@oliverwhudson Wonderskin

[Reece Hampton @Rhampton153]

@oliverwhudson Broad

[Reece Hampton @Rhampton153]

@matthucius Moon dust

[Reece Hampton @Rhampton153]

@_TUNK Shopping

[Reece Hampton @Rhampton153]

@ashvinmelwani Bfcm

[Reece Hampton @Rhampton153]

@oliverwhudson Bfcm

[Reece Hampton @Rhampton153]

@JimmyFarley00 GMV max

[Loukas Hambi | D2C Creative @LoukasHambi]

We’ve just reverse-engineered the funnels behind 5 of the fastest-growing brands in DTC right now and it’s ridiculous how much you can steal from them.

Not just their ads. The entire machine:

Paid > Organic > Landing pages > Google > Email > Offers.

Everything that’s printing them sales in 2025.

Last time we shared this, it pulled 3000+ downloads and became the most “borrowed” asset we’ve ever put out.

This week, it’s back and properly packaged into one clean folder.

Inside you’ll find breakdowns for:
– Rhode
– Meshki
– LOOP Earplugs
– Alo Yoga
– IM8
– Refy

Cut out weeks of trial and error. Plug their winning plays straight into your brand.

Want the folder?
Retweet this post.
Comment FUNNEL

We’ll send it.

[Reece Hampton @Rhampton153]

@jeffreympark Yes

[Steve Will Do It @stevewilldoit]

Giving someone $5,800 who likes and rt the video below . Love you.

[Reece Hampton @Rhampton153]

@Nugennath Ldn

[Reece Hampton @Rhampton153]

@Creatextravel Let’s see

[Reece Hampton @Rhampton153]

@LoukasHambi Statistics