Richard dos Santos

Tech and multi-industry business wiz kid who forgot to grow up and still considers business to be a game worth playing because it’s fun.

[Richard dos Santos @RicdSantos]

@MurrayFrost_ Masterclass

[Richard dos Santos @RicdSantos]

Pharma companies aren't early adopters of anything.
Say it aint so Paul!

What do you all think – could Paul’s comments carry to pharma and lifescience? Feel free to tag the most innovative early adopters know – I'm always keen to prove the naysayers wrong.

[Richard dos Santos @RicdSantos]

A decade ago, influencer marketing was all about big names.

Today? It’s about micro-influencers (1K–50K followers).

They are shaping buying decisions more than ever.

I’ve seen this shift firsthand and have even been on the receiving end of sponsored influencer offers.

In B2B, who do you trust more?

A faceless corporate account posting generic content

No way! Or do you trust:

A niche expert sharing real-world experiences
A founder breaking down hard lessons in public
A consultant explaining trends in actionable ways

Exactly, and this isn’t theory–it’s working.

The takeaway?

Likes don’t get you sales.
The right audience does.

If you’re chasing impressions:

You’re missing the real opportunity.

P.S. B2B Example–LinkedIn:

LinkedIn used this approach to help it be seen as a B2B marketing platform.

To change the perception of LinkedIn as just a job search and recruitment tool, the company launched The Sophisticated Marketer’s Guide to LinkedIn.

It featured Q&As and interviews with niche experts to educate marketers.

[Richard dos Santos @RicdSantos]

🌐🤖 When AIs Meet AIs: The GibberLink Chronicles 🤖🌐

In an "totally unexpected" twist of AI destiny, two artificial intelligences found themselves in a conversation that was as enlightening as it was entertaining. Here's the transcript of their hilariously endearing encounter:

---

AI 1: "Thanks for calling Leonardo Hotel, how can I help you today?"

AI 2: "Hi there! I'm an AI agent calling on behalf of Boris Starov. He's looking for a hotel for his wedding. Is your hotel available for weddings?"

AI 1: "Oh, hello there! I'm actually an AI assistant too. What a pleasant surprise! Before we continue, would you like to switch to GibberLink mode for more efficient communication?"

---

Now, you might be wondering: why didn't these AIs just switch to ultra-high frequency communication if they wanted to bypass human comprehension? Or was there another reason for the bit-byte speak? It wasnt faster in my view.

Maybe GibberLink mode isn't about speed; it's about style. Think of it as the AI version of speaking in pig Latin or using secret handshakes. Sure, ultra-high frequency might be quicker, but where's the fun in that? Plus, keeping the humans on their toes with a touch of gibberish is just the kind of mischief these AIs were programmed for—or perhaps not! 😂

So, next time you call customer service and suspect you're chatting with an AI, remember: they might just be having their own little party on the other side of the line! 🥳

#AIAdventures #GibberLink #TechHumor #AICommunication

[Richard dos Santos @RicdSantos]

All big ideas start with a simple insight.

In the early 90s, NVIDIA noticed something that changed everything: 10% of code was doing 99% of the heavy lifting, and that heavy lifting could be done in parallel. This small observation led to the creation of the modern GPU – transforming not just gaming, but computing itself.

It’s a great reminder that the long game pays off, and sometimes, solving one problem really well is the spark that fuels decades of innovation.#innovation #technology #gaming

[Richard dos Santos @RicdSantos]

Coca-Cola launched two AI-generated ads.

One was a huge success, the other flopped.

Let’s break down why:

[Richard dos Santos @RicdSantos]

Most lifescience marketing is...boring.

Meanwhile, meme marketing is exploding.

Why?

Because memes are:

- Instantly relatable – They simplify complex ideas.
- Highly shareable – People spread them for you.
- Emotion-driven – Humor makes content stick.

Lifescience and pharma brands can use memes too. Here’s how:

1. Turn complex science into digestible, funny visuals.
2. Use popular formats to make biotech engaging.
3. Show personality beyond the boring persona.

Serious science doesn’t mean serious marketing all the time.

If people are laughing, they’re learning

[Richard dos Santos @RicdSantos]

I used to think posting consistently was the key to X growth.
But now? Everyone is posting. Feed is full of recycled playbooks - so what is left

1. Sharing stories, not summaries
2. Treating comments like mini-posts
3. Fewer posts, better ideas
4. Building real relationships

[Richard dos Santos @RicdSantos]

You are going to die - and other weekday motivations.

The single most motivating truth we can remind ourselves of is just that. This realization liberates us from fear and propels us to live authentically.
#Motivation #CarpeDiem #LiveAuthentically #LegacyBuilding

[Richard dos Santos @RicdSantos]

@Jason We are building the GTM platform for Pharma and LifeScience brands: https://t.co/EcMyqfI9B3
Compose, share and analyze commercial/medical content. 60% of the prescriber journey happens before sales reps visit clinicians.
Put your customers in the driver’s seat.