SetThePl4y (#SetThePlay) is an urban clothing brand founded by BiggHurra, rooted in the culture and energy of Los Angeles and shaped by a Pasadena upbringing. Blending street influence with creative expression, SetThePlay is more than just apparel—it’s a movement. Designed for those who move with purpose and style, the brand invites you to play, create, and stand out.
Founder. @BiggHurra