Richard Gaffin

I run the ADmission program at Common Thread Collective. Co-host of the Ecommerce Playbook Podcast.

[Taylor Holiday @TaylorHoliday]

CTC is doing an in-person ecommerce growth workshop for 7-figure brands Sept. 1st. Tickets open up next week.

What topics would you want to see covered?

[Richard Gaffin @RichardGaffin]

@Michael_in_biz @CommnThreadCo @JoySharma_11 Yeah that's basically correct. The sub $1M offering includes all the same tools plus an ongoing consultant/advisor relationship with a prophit engineer. But no management/execution

[Common Thread Collective @CommnThreadCo]

Attention agency owners:

We’re running a one-time, 2-day intensive at CTC in January to help you build a more profitable, scalable agency.

Small group deep dives with CTC leadership and real feedback on your business, alongside 15 other agency owners.

Only a few spots left. DM us for pricing and agenda. Must be leading a 6-8 figure agency to be considered.

[Richard Gaffin @RichardGaffin]

@jason_cooper @CommnThreadCo Hey Jason - apologies for the delay here. We've had some issues with that support form and we're working to resolve them. I'll hit you with a response via email in a second.

[Taylor Holiday @TaylorHoliday]

Tomorrow’s the last day to get access to our media buyers without becoming a client.

If you’re a 6-7 figure brand, this is the simplest way to work with CTC, since our agency service is for larger businesses.

Plus you’ll get that chance for a free 30 min call with me.

Let us be your BFCM guides!

[Taylor Holiday @TaylorHoliday]

For a limited time, you can book 1:1 calls with CTC’s media buyers without becoming a client.

The same people running millions in spend for our customers every month.

[Richard Gaffin @RichardGaffin]

Kind words from my friend Andrew here. Sign up for 1-on-1 coaching with CTC and get that free call!

[Andrew Faris @andrewjfaris]

I'm giving away a free consulting call.

I've never done this before, and I normally don't post this kind of thing or even participate in stuff like this, but I've said for a long time that ADmission from Common Thread Collective is the best ecommerce training material in existence.

Part of that is the access they give you to their team: ADmission has some of the best-priced, most information-rich coaching calls in existence.

And right now, they're offering access to that coaching for 20 people WITHOUT JOINING ADMISSION. That's the first time they've ever unbundled those.

If you're trying to grow your DTC business profitably, it's just insanely high value.

As part of that, their team hit me up and asked if they could pay for some of my time then give it away to one winner as they launch this.

Because I trust CTC & ADmission as much as I was do, I was happy to do it.

Access link is in the threaded post. Give it a look.

And yep: I have an affiliate relationship with CTC/ADmission + they're paying for my time. Not exactly sure how to disclose this particular thing, but I stand to make a bit of money from it, so there you go.

[Taylor Holiday @TaylorHoliday]

"Your system is perfectly designed to give you the results you're getting." - W.E. Deming

Therefore, profit is a product of your company's people design.

Here's a preview of CTC's newest original series:

Upgrade Your ̶P̶e̶o̶p̶l̶e̶ Culture

Episode 1 drops this afternoon!

[Taylor Holiday @TaylorHoliday]

If tariffs have impacted your COGS, don't set your Q4 budgets without watching this...

[Taylor Holiday @TaylorHoliday]

By popular demand, we’re opening up a 2nd Q4 prep mastermind cohort.

Access to CTC staff via Slack, bi-weekly Mastermind calls, plus a built for you Q4 growth plan.

DM me for pricing details ASAP if you are interested.

[Andrew Faris @andrewjfaris]

Your YouTube Ads are performing 342% better than Google is reporting in its dashboard for your DTC brand.

That's the headline result from a meta analysis of 190 incrementality tests conducted by @oliviaakory's team at Haus Analytics.

Olivia and I worked through the details of that and lots of other key data points in a pod ep that I released this morning.

Also included:

👉 The "halo effect" of YT ads on non-DTC channels (hint: it's big)
👉 The long-tail impact of those ads
👉 How these numbers compare to Meta
👉 Breakdowns by YouTube Ad campaign type (i.e. Video Action vs Demand Gen, etc)
👉 YT's ability to reach new customers vs warm & returning customer audiences

It's a jam-packed episode, complete with Olivia's slides outlining the key takeaways. If you're serious about ads for your brand or agency, it's an absolute must-listen.

Get it wherever you get podcasts below 👇👇👇:

[Richard Gaffin @RichardGaffin]

@andrewjfaris @CommnThreadCo Love to see this. Follow Andrew's link above, we'd love to see you in there. If you want to learn more about the program straight from the source, DM me and we'll chat.

[Andrew Faris @andrewjfaris]

If you are spend <$50k/month on Meta Ads, you need to:

1. Be running ads yourself. In most cases, don't outsource to an agency yet.

2. Join ADmission from @CommnThreadCo. It's the single best starting place to learn ecom & ads in the universe (like the guy who just DM'd me).

[Richard Gaffin @RichardGaffin]

@scottbedgood @kaleighf YES! This is exactly it, ChatGPT writes like a college kid trying to stretch out an essay to meet the minimum page requirement

[Richard Gaffin @RichardGaffin]

These are a ton of fun and provide so much value to entrepreneurs at all levels. Come check out @TaylorHoliday dropping wisdom bombs tomorrow at 10am PT. Register here: https://t.co/3SN5AT92w3

[Taylor Holiday @TaylorHoliday]

Every month I do an hour long Q+A with members of our ADmission community.

This month we are opening it up to the public!

This Thursday 3/21 at 10:00am PST.

Come ask ANY question you want about your business and I will do my best to be helpful.

https://t.co/hJuaX313at

[Taylor Holiday @TaylorHoliday]

Have You Signed Up For The DTC Index?

Our subscriber-only database of ecommerce benchmarks across 27 key metrics, including Revenue, Spend, MER, aMER and CAC broken down by industry vertical.

Price is going up to $99/mo... tomorrow!

Subscribe here: https://t.co/icnh63HHNS

[Taylor Holiday @TaylorHoliday]

You can now OPTIMIZE for LTV with Facebook Ads 🤯

Let me show you how, and give you some real data on what the early results have been...

[Taylor Holiday @TaylorHoliday]

Time to share more...

Here's a thread on what we have tapped into:

[Jason @JasonJh1319]

Recommended especially if business + finance are less familiar to you: https://t.co/QbyOGtHN1q

Business is a math game as much as it is a hiring game.

[Tony Chopp @tonychoPPC]

Attention CMOs preparing for another terrible meeting with the executive team!

We’ve been working like crazy over the last few months to condense *everything* we’ve learned about building a (leadership-friendly) growth plan into one guide.

Here are three key takeaways: