@costisd@VU_LT 13 Sharing ‘true’ archaeol knowledge is key motivation: “my main goal is to communicate archaeology simply and clearly to people” #patc4
@costisd@VU_LT 11 Marketing frame trumps participation: “We decided to have a group, we wanted the audience to have a say. After a while though things became more serious, businesswise, we decided to introduce a page, so that our contribution would be measurable” #patc4
@costisd@VU_LT 9 Prelim analysis reveals FB admin perceptions re social media access, barriers & participation in archaeology. Here’s some initial results & edited examples illustrating conceptual metaphors, motives and goals, community value & participation in archaeology FB sites #patc4
@costisd@VU_LT 7 Here’s the activity-based #qda code system hierarchies we defined: heritage entities (..), means (methods, tools), info objects (..), events (incl activities), people, factors (obstacles, drivers ie goals & motives). Used #MaxQDA for descriptive coding of transcripts #patc4
@costisd@VU_LT 5 #costarkwork colleagues helped us crowdsource >100 community-based Facebook pages & groups. We invited admins of >15 non-institutional, community-based sites in different European regions, of whom 5 agreed to give scoping interviews and attended online focus group #patc4