Riddhi Thakker

GM Marketing @AGS_health / @ezDIInc | Ex - @CygnetInfotech, @tggoc

[Major Pawan Kumar, Shaurya Chakra (Retd) 🇮🇳 @major_pawan]

If you are travelling by train and see a fauji sitting on the floor due to unconfirmed tickets please share your seat with him even if he denies

The least we can do
Let him have some rest
He is going to frontline to fight for all of us

@IRCTCofficial

#IndianArmedForces

[Google Search Central @googlesearchc]

Search Console Performance report filters are now sticky! 🥳 From now on, filters set in one of the three Performance reports (Search results, Discover or Google News) will remain applied when navigating between them.

Also, you’ll now have a "reset filters" option to remove all filters at the same time, which might save you a little time 😉 This is a community request, thanks for providing feedback, keep it coming! 🙏

[AdsLiaison @adsliaison]

🔐 Today we’re announcing confidential matching, a new privacy centric way that advertisers’ first party data will be connected to and processed in Google Ads.

Now when you connect your first party data to Google Ads for Customer Match, and soon for enhanced conversions, it will automatically be processed using confidential matching – no additional work is required on your end.

Confidential matching is powered by a technology called confidential computing, which uses special software, and hardware called a trusted execution environment or TEE (you may recall we mentioned this at GML this year) to securely process data.

Confidential matching can ensure your data remains encrypted and unseen by anyone, including Google.

Advertisers also have the option to encrypt their data themselves and receive proof that their data is processed as intended.

Confidential matching is now available to all customers globally.

Learn more here: https://t.co/jFvG72gNqp

[Google Search Central @googlesearchc]

We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search. Check out our blog post https://t.co/75tUuN4fmu

[AdsLiaison @adsliaison]

🎯 Today, we’re announcing updates for Search ads query matching and brand controls.

📈 *More search terms reported by aggregating misspellings* Misspelled queries are already matched to their correctly spelled keywords in your campaigns. But many of those misspellings don't meet the privacy thresholds to show in the search terms report. To help align with this existing matching behavior AND surface more search terms, misspelled search terms will be reported in aggregate with their correct spelling. With this update, on average, 9% more search terms that had been reported under “Other” are now visible.

💪 *Negative keywords now block misspellings* No more having to add all those misspellings to your negative keywords anymore either! Just add the correct spelling in your negative keywords and it will block all misspellings now, too. (Feel free to remove misspellings in your existing negatives to help streamline things in your account.)

✅ *Brand inclusions in broad match campaigns* This feature ensures your ads match only to queries related to your brand name in broad match campaigns (we’ve updated the name from brand restrictions based on helpful feedback that the old name was confusing 🙂). You may also now see recommendations to switch your brand-focused campaigns to broad match and apply brand inclusions.

⛔ *Brand exclusions across all match types + DSA* Already available in PMax, we’ll be rolling out brand exclusions in Search over the coming months. With brand exclusions, you can prevent your ads from showing on queries & misspellings for certain brand names you don’t want to match to – across all match types and Dynamic Search Ads.

Check out the blog post for examples of how each of these updates work: https://t.co/vUMCDXodtn

[Google Search Central @googlesearchc]

Today we released the June 2024 spam update.

It may take up to 1 week to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: https://t.co/EkzeXvUZwH

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore.

In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

[AdsLiaison @adsliaison]

🗓Reminder!! We’re just 2 months away from the official turndown of Universal Analytics.

For UA360 customers, the migration deadline is right around the corner. But this date is important for everyone.

Beginning July 1, you will no longer be able to export data from Universal Analytics.

Resharing some helpful articles to get started with GA4, if you're not already:

https://t.co/VtEaEa8idm

https://t.co/XgjFzShoua +

https://t.co/KMwUxXTmLk

[Lily Ray 😏 @lilyraynyc]

I am looking for the most common complaints SEOs have about GA4.

If you have others not listed in the poll, please share!

[Analytics Playbook | GA4 Mastery Starts Here @analytics_pb]

Did someone say giveaway? 📢 You heard that right!

We’re giving away FREE access to our Practical GA4 course to two lucky people!

Enter now for your chance to win ➡️ https://t.co/VuSd4PCpl9

#GA4 #GoogleAnalytics #Measure

[AdsLiaison @adsliaison]

🌟Today, we’re announcing 3 updates for responsive search ads (RSA) :

[Riddhi Thakker @Riddhi_16]

@jessjoyce B2B

[AdsLiaison @adsliaison]

✅ Demand Gen campaigns are out of beta & beginning to roll out to all advertisers.
✅ Starting this week through early 2024, existing Discovery campaigns will be migrated to Demand Gen campaigns.

[Riddhi Thakker @Riddhi_16]

@jessjoyce B2B

[Google Search Central @googlesearchc]

From changes to structured data and search ranking to cool articles from the community, @JohnMu covers the latest news happening in Google Search. 📰 Tune in to this month's episode 📷 https://t.co/p1LvdtrNB4

[Google Search Central @googlesearchc]

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/pooeFs6tEC

[Google Search Central @googlesearchc]

We're releasing an update to our spam detections systems today that will improve our coverage in many languages and spam types: https://t.co/g5yWWqvypR

[Google Search Central @googlesearchc]

This update is now complete.

[OpenAI @OpenAI]

ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021.

[Riddhi Thakker @Riddhi_16]

Currently soaking up all the knowledge at #SearchCentralLive Delhi! 📚💡 It's fantastic to be amidst industry experts and gaining insights into the latest trends in SEO and all things digital marketing. If you're here too, let's catch up during the breaks! #SEO #SCLDel23