In general and across the board, I split my content in a very binary fashion: free or ultra-premium.
“Free” means that 99% of what I do is free to the world (e.g. podcast, blog) or nearly free (books). I write on topics A) that I enjoy and want to learn more about, and B) that I think will attract intelligent, driven, and/or accomplished people. This is what allows “ultra-premium.”
“Ultra-premium” means:
Once in a blue moon, I offer a high-priced and very limited product or opportunity, such as an event with 200 seats at $7,500-$10,000 per seat. I can sell out a scarce, ultra-premium opportunity within 48 hours with a single blog post.
I use the network and contacts I’ve built through “free” to find excellent non-content opportunities. One example: my early-stage tech investing. This came from the first book, blog, and social. I found Shopify, for instance, via my fans on Twitter while updating The 4-Hour Workweek. I started advising Shopify when they had ~10 employees.
An openness to indirect paths means I don’t obsess over selling my content, and I never have. My network, built through writing and the podcast, is my net worth. That travels with me.
If you’d like more practice thinking laterally, try the work of Edward de Bono as an introduction.
Make dominates once again, clearing over 200 checkouts on the highly anticipated J Balvin Jordan 3 "RIO".
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Denis Villeneuve shares his favorite films
🎥 2001: A Space Odyssey
🎥 Apocalypse Now
🎥 Persona
🎥 Blade Runner
🎥 Close Encounters of the Third Kind
(via @letterboxd)
@MoistCr1TiKaL all it means is they stay there till the doctor thinks its ok for them to leave, could be a week could be forever, is most likely not life