Beauty retail should delight the senses and bring unique experiences. Hence we proudly opened the world’s first #houseofschwarzkopf this week in Berlin. Come visit! Rosenthaler Strasse 36
There will be many changes to marketing as we know it as third-party data is going to die. Best advice: Trust first party creativity 💯
https://t.co/6iASJRUs6F
#advertising#marketing#creativity
My highlight this week: the launch of the new #got2b make-up line - co-developed with our consumers. I am very proud of my team, this new range and all our co-creators… as this brand embodies everything we believe and stand for!
#diversity#marketing
https://t.co/wVNf7qa4DF
A friend of mine told me that horror movies are now no longer his go to choice if he wants to be scared. He moved to the „explore/trending“ videos on YouTube. Really? It can’t be that bad, can it? Well, see for yourself 😉 #creativity#socialmedia
https://t.co/keQNpOutQP
The way we can turn customer insights into creative micro-target #ads is something that has been around for a while and #AI might only be one answer. But it is probably one of the best shots we have! https://t.co/xMg4sEjFrw
According to a study 37% of young people report having been bullied online. This needs to stop and we need to work on this issue together. I’m proud that we found a strong partner with @ditchthelabel to help stopping this! https://t.co/CpyQX74hN8
https://t.co/rgSUd3PdRz
“Good habits make time your ally. Bad habits make time your enemy.” as James Clear puts it in his book “Atomic Habits” Making openness for diversity a habit though entire companies helps us and everyone around us.
#diversity#leadership#powerofhabit
Thanks to @FT for the conversation about #innovation drivers in #fmcg . As we start, slowly, (🙏) the post covid era and many consumer demands, desires, attitudes have shifted our curiosity, the right data strategy and speed to market are key to success. https://t.co/7xL77BBmMZ