Riley Cardwell

Raising up gaming creators at what I learn about YouTube along the way.

[Riley Cardwell @RileyCardwell]

How to grow your YouTube (by working less)

[Riley Cardwell @RileyCardwell]

YouTube doesn't push videos with good stats.
It pushes videos that viewers want to watch.

[Riley Cardwell @RileyCardwell]

Should say "15 to 20 hrs/week"

[Riley Cardwell @RileyCardwell]

We're hiring a Video Editor at Better Gamers 🎮

💰 $1,000/mo — 15 to 20 hrs/month
🌍 Fully remote — work from anywhere
📈 Path to full-time for the right person
🎬 12 long-form + 20 short-form videos/month
🙏 Faith-driven team that leads with integrity
⚠️ This role is not for everyone

Read the full job post and apply here 👇
https://t.co/rw3G8JFExb

[Riley Cardwell @RileyCardwell]

Elite YouTubers build creative funnels.

Hundreds of ideas.
Aggressive filtering.
Obsessive iterating.
Focused execution.

Viewers only see your best work.

[Riley Cardwell @RileyCardwell]

@BrinxHQ Keep up the great work, bro!

[Riley Cardwell @RileyCardwell]

You can make YouTube videos.
Or, you can make channels.

Choose wisely.

[Riley Cardwell @RileyCardwell]

Sun Tzu is an all-time great strategist.

While most YouTubers struggle to understand how the algorithm works, Sun had it mastered 2,000 years ago in The Art of War, a timeless guide to strategic thinking.

His 13 principles applied to YouTube:

1. Laying Plans 📖

YouTube success is decided before upload.
If you don’t know the situation, you’re guessing.

2. Waging War ⚔️

Growth that burns you out isn’t growth.
If it can’t last, it will break.

3. Attack by Stratagem 🧠

The best growth doesn’t feel forced.
It feels natural and obvious.

4. Tactical Dispositions 🔒

Get stable before you try to grow.
Skipping this step causes collapse.

5. Energy ⚡️

Effort matters less than direction.
Aligned work goes further than hard work.

6. Weak Points and Strong 💪

Crowds create competition.
Empty space creates opportunity.

7. Maneuvering 🏃‍♂️

Moving fast without clarity creates problems.
Moving together creates progress.

8. Variation in Tactics 📊

Never change just to change.
Adapt without losing who you are.

9. The Army on the March 🥁

What people do matters more than what they say.
Pay attention to behavior.

10. Terrain 🏔️

Timing and context shape every video.
Ignore them and nothing works.

11. The Nine Situations ♟️

Different moments require different responses.
Knowing the difference matters.

12. The Attack by Fire 🔥

Some choices can’t be undone.
Use force only when it serves a clear purpose.

13. The Use of Spies 🥷

Good information saves time and effort.
Guessing wastes both.

[Riley Cardwell @RileyCardwell]

Effort doesn't create success.

Identity does.

When your identity is misaligned,
Effort multiplies the wrong outcomes.

Align identity first.

Belief, behaviors, and results follow.

[Riley Cardwell @RileyCardwell]

Grinding harder won't fix your channel.

Effort multiplies behavior.
It doesn't correct it.

Align identity first,
Then serve the audience.

Growth becomes a natural byproduct.

[Riley Cardwell @RileyCardwell]

Success isn't earned through effort.

It's received.

When identity is secure:

- Pressure drops
- Service replaces ego
- Outcomes change naturally

[Riley Cardwell @RileyCardwell]

@GrimValorant Clean

[Riley Cardwell @RileyCardwell]

I dropped a new video.

We cover:
- Simple packaging mistakes
- How to get viewers hooked
- The right way to end videos

https://t.co/lu9116aBxW

[Riley Cardwell @RileyCardwell]

If the payoff gives what the
package suggests they'll get,

You win.