Voice your story; change your life. Podcast training by @LauraJoyceDavis: @stanfordstory; @IWPodcastAwards & @W3Awards 🏆; @iamnatedavis, @RadioMercAwards 🏅
Did you know the surprising parallels between visual design and sound design? Learn these and other secrets of creating immersive soundscapes in our next podcast training workshop: https://t.co/Qv4Fd57EKV
This aligns perfectly with the ethos of our online course and workshops: "podcasting to be digitally native while retaining the original idealism of the internet, a democratized medi[um] where everybody had a voice..."
There’s Something Special About Podcasting
Podcasting is the perfect combination of both digital and analog media. And this has a lot to do with when it was invented.
Podcasting started in the early 2000s, long before social media, algorithmic feeds, and “going viral.” It was the perfect time for podcasting.
It allowed podcasting to be digitally native while retaining the original idealism of the internet, a democratized media where everybody had a voice and anybody could listen to what was important to them.
Podcasters uploaded new episodes, and listeners’ computers used RSS to download them automatically.
There weren’t big tech platforms between the creators and the listeners. There weren’t algorithms that amplified drama. And there wasn’t an app trying to “hack your attention,” so you binged a few episodes instead of going to sleep.
Podcasting was just real people sharing whatever was important to them.
When compared with TikTok, YouTube, and Twitter, podcasting can almost look quaint or less sophisticated. Maybe that’s true? But I’d also argue that it’s much more healthy, not just for podcast creators but also for podcast listeners.
I’ve joked that podcasts are the one type of media that accepts you have a life.
YouTube strives for full engagement 100% of the time, TikTok has another video if you’re bored for even two seconds, and anything written needs your entire focus.
On the other hand, podcasts fit into your life rather than consuming it. People listen to podcasts while working out, during their daily commute, or while cleaning up around the house.
It’s why 80% of people listen to most or all of the episodes they start. And this gives podcaster creators a unique opportunity to engage their audience with long-form content that forms a genuine connection.
On the technical side, podcasting is one of the only mediums where creators retain a direct connection to their audience.
Creators on YouTube, TikTok, and Facebook are dependent on the platforms to reach their audience. If a platform changes its algorithm or business models, creators have to change their strategy or risk losing their audience.
But when these same tech giants jump into (and out of) podcasting, it barely registers. Listeners just flip over to a new listening app, and the latest episode of their favorite podcast is ready for download.
Even after 20 years, podcasting has stayed close to its roots and offers an incredible opportunity for new creators.
There are 4.3M podcasts worldwide, which sounds like a lot until you realize there are 114M YouTube channels and 600M blogs. That means there are over 26 YouTube channels and 139 blogs for every podcast.
Podcasting really is a level playing field. You don’t need a team, you don’t need VC funding, you don’t need a high-tech recording studio, or a celebrity guest to start a podcast.
All you need is a cheap mic and something to say.
To riff on the "democratized medium" bit, what @laurajoycedavis and I love so much about podcasting is the characteristic generosity mindset, vs. the scarcity mindset common to older media.
@arithisandthat Great prompt Arielle! 👏 This one was our "inside podcasting" episode where we tried to dramatize our own creative process: https://t.co/f0UlyOHO6i
@Darlobrat Hi so sorry for the slow response here — we've been contemplating quite quitting Twitter lately . . . 🤔 Please try [email protected] (and I'll look at our website/email settings, thanks!)
Is it your unique point of view? Your work ethic? Your skills at scriptwriting or voiceover? Those all matter, but it's something else that is most critical for making your best possible podcast: https://t.co/HHlkhGSVYx
@PodcastMovement What we always tell people in our recording & narration workshop is that yes, a better 🎙️helps — but recording environment matters more!
Thanks @GoodpodsHQ (and discerning listeners) who ranked #shelterinplacepodcast in the "top 10 creativity podcasts" even 18 months after our last episode! ☺️ https://t.co/J9eHK3PYtX
My friends at @podglomerate are hiring for a lead producer! If you are #jobsearching in #podcasting, make sure to check it out!
https://t.co/aAkbXdOYQ5
@podmmunity (TBH, if we're talking about home recording, the boom arm, sound shield, and mic upgrades are all marginal gains after the throw pillows and blanket fort.) 🤣
Endurance athletes, bet you know the term #sufferfest. But how's that apply to creative work? Here's a tip inspired by rower @arshaycooper's great book: https://t.co/V4gHHyzSoN