When a founder and a PMM disagree about a competitor, the fastest fix is one shared page of claims.
Give each claim its own row: what it says, where it came from, when it was published, and what could not be observed. Read the page together before each sales call.
The pages worth watching on any competitor are pricing, careers, customer stories, reviews and press releases.
Start with one or two, and read them on the same day each week. A page that changes quietly is still a change.
Our view: the hard part of competitive intelligence is moving from collecting pages to explaining them.
Read the evidence first, then decide what it means.
@gaetano_nyc Hey Gaetano, we work with agencies/consultants to support clients with SEO/GEO/AEO.
Feel free to run a first report. If you like what you see, just let us know!
Keep it up!
Before you trust an AI assistant's answer about a competitor, ask what it can see. Can it read the live pricing page, or only an older copy? Does each fact come with a date?
Rivalize's first report is free, with no card. Paid plans start at $19 a month for 3 tracked companies, $79 for 10 and $199 for 25.
Pick the plan by the number of companies you would track, not by the features on the page.
A competitor's changelog is free market research.
Once a week, read the changes from the last month and write down what they mean for buyers. Date each entry.
Our view, not a measured result: AI assistants are more likely to quote a page accurately when it says what it covers and when it was last updated.
That is one reason to date every note you keep about a competitor.
What's the smallest competitive intelligence setup that still beats nothing?
One competitor. One page to watch, usually pricing. One dated note a week.
Start there, and write down where each fact came from as you go.
On one discussion forum, the exact phrase "competitive intelligence tool" had 23 results in the last year. A big vendor's name followed by "alternative" had one.
Start your keyword list with category words. Add vendor names only when a buyer uses one.
In one product marketing community, the most-replied thread in six months (18 replies) was about getting competitive intel to sellers so they actually use it.
Getting the intel used looks like a harder problem than collecting it.