Rob Stevenson

Founder of Mint Choc Media - ROAS focused for your business .

[Rob Stevenson @RobGetsLife]

@shaunmmaguire This will forever be glued to his résumé.

[Rob Stevenson @RobGetsLife]

@wolsned @grok what’s legitimate reasons you can withdraw cash in the uk?

[Rob Stevenson @RobGetsLife]

@Sandford_Police @intel_lady I’d rather be judged by 12, than carried by 6.

[Rob Stevenson @RobGetsLife]

@RichardDawkins can one draw credit on the hypothesis that the belief in a football teams success of winning is pretty much coming from the same area of the mind as the belief in one’s faith?

[Rob Stevenson @RobGetsLife]

Struggling in a saturated market? It’s not just about features—your brand story and values make the difference. Forge a true connection with your audience for standout success. #BrandStory #MetaAds

[Rob Stevenson @RobGetsLife]

🔑 Which metrics matter when scaling Meta ads? Keep an eye on cost per lead, cost per purchase, and ROAS. Goals vary, so define your KPIs early for clarity and success. #MetaAds #KPI #Scaling

[Rob Stevenson @RobGetsLife]

🔍 Searching for new audiences on Meta? With GDPR and 2025 targeting changes looming, skip narrow targeting. Test varied UGC by age and personality—you’ll be surprised who resonates! #MetaAds #AudienceScaling #UGC

[Rob Stevenson @RobGetsLife]

🛑 Biggest scaling mistake? Overlooking LTV! Don’t chase short-term ROAS on single products. If your product is lifed (like food), think beyond one purchase. Once you’ve acquired that customer, keep them engaged—focus on the full customer journey. #MetaAds #Scaling #LTV

[Rob Stevenson @RobGetsLife]

🌍 Scale Meta Ads globally? Master one market first—optimize creatives, budgets, and local nuances. Then replicate success region by region. Avoid cash burn. #MetaAds #GlobalScaling

[Rob Stevenson @RobGetsLife]

CPA spiking during holidays? Surging mobile traffic + Meta Ads auction competition hikes costs. Focus budget on peak buying hours (nights/weekends) when audiences browse—outsmart rivals with strategic bids. #MetaAds #HolidayCampaigns

[Rob Stevenson @RobGetsLife]

Crush TikTok Ads? Ride trends + embrace raw UGC. Prioritize viral, conversational content over polished branding. Gen Z craves authenticity—be the relatable ‘friend,’ not the corporate ad. #TikTokAds #UGCMarketing

[Rob Stevenson @RobGetsLife]

Dominate Meta Ads with AI: Automate UGC analysis, hyper-target audiences, and generate pain-point-driven copy. But ALWAYS vet outputs—balance AI efficiency with human nuance to avoid robotic messaging. #MetaAds #AIAdvertising

[Rob Stevenson @RobGetsLife]

Skyrocket trust with UGC in Meta Ads! Showcase unboxings, behind-the-scenes, or customer journeys—authentic content converts cold audiences. Prioritize relatability over perfection. #MetaAds #UGCMarketing

[Rob Stevenson @RobGetsLife]

Boost e-commerce ROI with Meta’s Dynamic Product Ads! Retarget cold audiences using dynamic creatives + discounts. Drive conversions, keep budgets lean. #MetaAds #EcommerceRetargeting

[Rob Stevenson @RobGetsLife]

Red flags in a Meta Ads expert? Avoid ‘guaranteed ROAS’ claims—no magic fixes. Demand transparent strategy + creative recycling plans, not vague promises. Test their analytics rigor *before* hiring. #MetaAds #AdStrategy

[Rob Stevenson @RobGetsLife]

Need to vet a Meta Ads manager? Prioritize proven results and strategic alignment. Ask for case studies, validate ROAS expertise, and ensure they understand *your* audience + campaign goals. Test their clarity in a consultation. #MetaAds #SocialMediaManager

[Rob Stevenson @RobGetsLife]

Overwhelmed by Meta Ads metrics? Start with ROAS (but verify results) and MER for a holistic view. Track cost per click, conversions, and align metrics with your goals. Simplify—focus on what drives profit, not vanity stats. #MetaAds #EcommerceROAS

[Rob Stevenson @RobGetsLife]

Meta Pixel not tracking? Check WordPress setup, installation, and backend settings. Ensure GDPR compliance and test event configurations. Drive traffic to validate data—hire a pro to fix errors fast. #MetaAds #PixelTroubleshooting

[Rob Stevenson @RobGetsLife]

Stay ahead of Meta’s 2025 algorithm changes: Focus on a clear USP and audience pain points. Optimise captions, videos, and messaging to resonate deeply—Meta’s AI will prioritise content that engages your ideal customers. #MetaAds #AlgorithmUpdates

[Rob Stevenson @RobGetsLife]

Struggling with how many Facebook ad sets to run? Prioritize testing multiple creatives in separate ad sets. Quickly kill underperformers and scale top performers to maximize ROI. Optimize your budget smarter—not harder. #FacebookAds #AdStrategy