Commissions Thought Leadership essays for IPRA. Author of books on brands and corporate/family business histories. Journo/copywriter, hubby, wild optimist.
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A PR model shaped by Western assumptions is being disrupted. Read the latest Thought Leadership Essay by Ramya Chandrasekaran at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
Earned coverage now carries influence beyond the reader, feeding generative AI tools used by billions of people each day. Read the latest Thought Leadership Essay by Lizi Sprague at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment@songue_pr
Why boards and CEOs must professionalize how they appoint communications leaders globally. Read the latest Thought Leadership Essay by Stephanie Roberts at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
Reputation functions like capital, something that can be built, strengthened, depleted, and protected. Read the latest Thought Leadership Essay by Ron Jabal at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
A new 7 S framework provides a structured approach to internal crisis communications. Read the atest Thought Leadership by Alison Arnot at https://t.co/AOWArIkPNK. #prmedia#publicrelations#IPRAmoment@__catalyst
Measuring the real financial impact of a crisis across stock exchanges, crisis types, and listed-company case studies. Read the latest Thought Leadership Essay by Craig Badings at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. Read the latest Thought Leadership Essay by Louay Al-Samarrai at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment@activedmc
The virtual agency model is particularly appealing for mid-market companies, argues @UlrichGartner in the latest @ipraofficial thought leadership piece.
As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. Read the latest Thought Leadership Essay by Ulrich Gartner at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
Why corporate affairs leaders must redefine the campaign as a driver of organisation-wide impact. Read the latest Thought Leadership Essay by Dan Rolle at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
Let us tell you about IPRA's Academic Chapter, a vibrant forum for members who are in the academic world as teachers, researchers, lecturers and professors in universities, and colleges. Join at https://t.co/iW9ByzYsSo under Member Services #IPRAmoment
Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. Read the latest Thought Leadership Essay by Pedro Cadina. #prmedia#publicrelations#IPRAmoment@agenciavianews
If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. Read the latest Thought Leadership Essay by Laura Hindley at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment
In today’s world, organizational communication is no longer limited to official statements or media interviews. By Mohammad Reza Bagheri. #prmedia#publicrelations#IPRAmoment
Many thanks @drlavanyaw@NissanMotor for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation."
Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at https://t.co/AOWArIkPNK #prmedia#publicrelations#IPRAmoment