Rob Gray

Commissions Thought Leadership essays for IPRA. Author of books on brands and corporate/family business histories. Journo/copywriter, hubby, wild optimist.

[Rob Gray @RobGrayWriter]

Did you watch Dirty Business? Water companies are putting profit before public health - it’s a scandal and the Government MUST take action! Sick of sewage? Add your name to the petition today: https://t.co/SM1f8JkZte via @38degrees

[IPRA @ipraofficial]

A PR model shaped by Western assumptions is being disrupted. Read the latest Thought Leadership Essay by Ramya Chandrasekaran at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

Earned coverage now carries influence beyond the reader, feeding generative AI tools used by billions of people each day. Read the latest Thought Leadership Essay by Lizi Sprague at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment @songue_pr

[IPRA @ipraofficial]

Why boards and CEOs must professionalize how they appoint communications leaders globally. Read the latest Thought Leadership Essay by Stephanie Roberts at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[Rob Gray @RobGrayWriter]

Many thanks @ronjabal for your excellent @ipraofficial essay on reputation capital (RepCap).

[IPRA @ipraofficial]

Reputation functions like capital, something that can be built, strengthened, depleted, and protected. Read the latest Thought Leadership Essay by Ron Jabal at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

A new 7 S framework provides a structured approach to internal crisis communications. Read the atest Thought Leadership by Alison Arnot at https://t.co/AOWArIkPNK. #prmedia #publicrelations #IPRAmoment @__catalyst

[IPRA @ipraofficial]

Measuring the real financial impact of a crisis across stock exchanges, crisis types, and listed-company case studies. Read the latest Thought Leadership Essay by Craig Badings at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

The Middle East isn’t a recycling bin for marketing; it needs to start with a blank sheet of paper. Read the latest Thought Leadership Essay by Louay Al-Samarrai at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment @activedmc

[Rob Gray @RobGrayWriter]

The virtual agency model is particularly appealing for mid-market companies, argues @UlrichGartner in the latest @ipraofficial thought leadership piece.

[IPRA @ipraofficial]

As technology accelerates and global conditions remain volatile, the virtual agency model offers mid-sized companies a cost-effective way to communicate. Read the latest Thought Leadership Essay by Ulrich Gartner at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

Thought Leadership from https://t.co/iW9ByzYsSo #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

Why corporate affairs leaders must redefine the campaign as a driver of organisation-wide impact. Read the latest Thought Leadership Essay by Dan Rolle at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

Let us tell you about IPRA's Academic Chapter, a vibrant forum for members who are in the academic world as teachers, researchers, lecturers and professors in universities, and colleges. Join at https://t.co/iW9ByzYsSo under Member Services #IPRAmoment

[Rob Gray @RobGrayWriter]

Thank you @RobertHeldt for another great #IPRA essay - this one packed with helpful points on earning attention in the b2b space. #thoughtleadership

[IPRA @ipraofficial]

Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. Read the latest Thought Leadership Essay by Robert Heldt at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[Rob Gray @RobGrayWriter]

Yay! My favourite.

[granddesigns @granddesigns]

Caochan na Creige takes the prize and is the House of the Year 2025 🏆

#GrandDesigns | #HouseOfTheYear | @RIBA

[IPRA @ipraofficial]

An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. Read the latest Thought Leadership Essay by Pedro Cadina. #prmedia #publicrelations #IPRAmoment @agenciavianews

[Rob Gray @RobGrayWriter]

Thanks @LJHawksworth for another great @ipraofficial thought leadership piece.

[IPRA @ipraofficial]

If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. Read the latest Thought Leadership Essay by Laura Hindley at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[IPRA @ipraofficial]

In today’s world, organizational communication is no longer limited to official statements or media interviews. By Mohammad Reza Bagheri. #prmedia #publicrelations #IPRAmoment

[Rob Gray @RobGrayWriter]

Many thanks @drlavanyaw @NissanMotor for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation."

[IPRA @ipraofficial]

Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. Read the latest Thought Leadership Essay by Lavanya Wadgaonkar at https://t.co/AOWArIkPNK #prmedia #publicrelations #IPRAmoment

[Rob Gray @RobGrayWriter]

Fair play...

[Dublin Airport @DublinAirport]

Feck it. Doing it. 🦜