Rob Terrin

Nothing succeeds like success. Risk, security and investing. Brazilian jiu-jitsu

[Rob Terrin @RobTerrin]

@blueprintsmb22 How do you work for a billionaire, much less three times? Unless you mean all Meta employees work for a billionaire or something.

I've only ever seen billionaires speak at business school.

[Rob Terrin @RobTerrin]

@lennyzeltser @anton_chuvakin Anytime there isn't a direct line to ROI, marketing, strategy, HR, cyber, etc. it becomes a game of showing activity. Deception doesn't generate any exhaust 99% of the time.

[Rob Terrin @RobTerrin]

@ZackKorman @techspence yes

[Rob Terrin @RobTerrin]

@eliedelkind @ZackKorman Hahaha, I like the energy! Just a hypothetical. Totally never happened to me.

[Rob Terrin @RobTerrin]

@ZackKorman @techspence Pretzels for me. The key is either to eat the same thing every day or forget to eat and subsist off snacks until dinner time

[Rob Terrin @RobTerrin]

@ZackKorman @eliedelkind What if the person waiting you out is the CEO?

[solst/ICE of Astarte @IceSolst]

“ny tech week” is an sf-coded psyop which only other sf folks are falling for

nobody here is talking about it, it’s contained in the sf bubble

[Rob Terrin @RobTerrin]

Vast majority of cases end in no acquisition at all or acquisition for less than the total capital invested.

A fraction of cases are acquisitions for less than total valuation, but more than the capital invested. Often investors get paid and no one else.

Few companies get acquired for much more than their last valuation and everyone makes money.

[Decipher @DecipherSec]

Our new podcast with @jayjacobs and @mroytman asks the important quesrtion: Have you tried not having vulnerabilities?

[Rob Terrin @RobTerrin]

@eliedelkind Ok, I've had some insecurity about that I guess. I was definitely hamstrung by the fact that people knew they could just wait me out by dragging their feet.

[Rob Terrin @RobTerrin]

@rossiadam

[Rob Terrin @RobTerrin]

@paulnovosad I want to agree, but I believe it's cultural

[Rob Terrin @RobTerrin]

Seen too many of these up close. Especially if they're just an Office 365 reseller...

For Service Titan, you may have it managed through a VAR or hire a systems integrator to build customizations. MSP might not even interact with it much. FSM platforms aren't as tightly integrated with other systems as an ERP, for example.

[Rob Terrin @RobTerrin]

@ffwang2

[Rob Terrin @RobTerrin]

@ProfPaulNary Thanks for the conversation and bringing this into my feed. Always interested in novel marketing tactics or unusual business behavior.

[Rob Terrin @RobTerrin]

@tyson_jominy I know nothing. Just like to wax poetic (read wikipedia)

[Rob Terrin @RobTerrin]

You are correct about everything except the cost to start!

Cost to put together a 14 piece DTC athleisure line are in the single digit millions. Easily a rounding error in Rate's marketing budget.

Their traditional marketing channels are almost saturated to the point of negative return on the marginal dollar spent.

To your points A) about operating profitably, and B) that you have no idea how accretive RateFit is to the main business, you are again correct.

It does not have to operate profitably, in fact, it doesn't have to be a going concern at all. Maybe they just put in one purchase order and will sell it until it runs out. Marketing mission accomplished.

We both have no idea about what the marketing return is on RateFit, but they are a marketing company! Lead generation is what they do. Marketing is notorious for difficulty in predicting which channels work, and it's always shifting. Even if this one-time PR hit is minimal, they are getting people to pay them to wear their brand! Pretty good risk/reward here.

Every reply you make to this thread only improves their ROI and reach. The "worse" the business proposition, the better the marketing reach.