Roberto Polanco

Director de Marketing. Entusiasta de la estrategia y las marcas. Amante de cine, gastro y deportes. Optimista. Aquí solo mis opiniones.

[Roberto Polanco @RobertoPolanco]

El entusiasmo no se transmite, se contagia.

[Roberto Polanco @RobertoPolanco]

Orgullo 🚀

[Deportivo Alavés @Alaves]

¡¡¡Un Alavés de 𝐏𝐑𝐈𝐌𝐄𝐑𝐀!!!

𝐆𝐎𝐀𝐙𝐄𝐍 𝐆𝐋𝐎𝐑𝐈𝐎𝐒𝐎!!!

#GoazenGlorioso ⚪️🔵

[Deportivo Alavés @Alaves]

🔚 𝗚𝗔𝗥𝗔𝗜𝗣𝗘𝗡𝗔!!!

💪 Objetivo conseguido juntos. ¡Volveremos a estar con los mejores la temporada que viene!

#LALIGAEASPORTS
#RealOviedoAlavés | #GoazenGlorioso ⚪️🔵

[Roberto Polanco @RobertoPolanco]

Mientras, el mundo continúa su ritmo imparable… 🍷🍝 (2/2)

[Roberto Polanco @RobertoPolanco]

El mundo hoy en día… 🌎 (1/2)

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[Deportivo Alavés @Alaves]

👔✍️ SCALPERS, nuevo proveedor oficial de ropa casual y formal de @Baskonia y Alavés.

📰 https://t.co/jXQpOwYIhK

#GoazenGlorioso ⚪🔵

[Deportivo Alavés @Alaves]

🔎 La nueva residencia del Grupo Baskonia-Alavés ya es una realidad

🧑‍🤝‍🧑 Contará con 238 habitaciones y capacidad para 287 residentes que disfrutarán de un entorno moderno, funcional y especialmente diseñado para favorecer su desarrollo académico y deportivo.

Toda la ℹ️ https://t.co/cK3hnhMENH

[Deportivo Alavés @Alaves]

🏢 Ondare Residencia encara la recta final de sus obras y abrirá sus puertas el 28 de agosto

🗞️ https://t.co/RHmWszFp6Q

[José Morón @jmgmoron]

47 minutos para enmarcar.

El homenaje de @rolandgarros a Rafa Nadal. Para guardar en nuestras retinas para toda la vida.

[Roberto Polanco @RobertoPolanco]

🤩 ¡Aquí nadie se rinde! Otro año más en el fútbol de élite en LaLiga.
Este equipo, esta afición y toda la gente magnífica que hay detrás empujando cada día lo merecen. Goazen Glorioso ⚪️🔵

[Deportivo Alavés @Alaves]

EL GLORIOSO 𝗡𝗨𝗡𝗖𝗔 SE RINDE. EL GLORIOSO ES DE 𝗣𝗥𝗜𝗠𝗘𝗥𝗔.

#GloriosoDePrimera
#AquíNadieSeRinde
#RealValladolidAlavés
#GoazenGlorioso ⚪🔵

[David Sardinero @davidsardinero]

🏀🚴🏼‍♂️Muy chulo el plano de la salida de los ciclistas desde el pabellón de @Baskonia

[Itzulia Basque Country @ehitzulia]

🇲🇽 Isaac del Toro en marcha 🏁 @TeamEmiratesUAE

🎥 @eitbkirolak 

🏆@bancosabadell

#Itzulia2025

[Itzulia Basque Country @ehitzulia]

💨💨💨💨💨

Itzulia ikusteko beste modu bat 😉

La Itzulia a vista de pájaro 🔝

🎥 @eitbkirolak 

🏆@bancosabadell

#Itzulia2025

[velardedaoiz2 @velardedaoiz2]

Qué maravilla

[Roberto Polanco @RobertoPolanco]

Un territorio. Dos sentimientos que se transmiten desde la cuna, de generación en generación. ❤️💙🤍

[Deportivo Alavés @Alaves]

🏀⚽️ La pasión por Baskonia y Alavés… ¡empieza en la cuna! 🍼🐣

👶 Con la iniciativa "Ongi Etorri" los nacidos a partir del 1 de enero de 2025 en Álava podrán conseguir dos bodies y su carnet txiki de los dos clubes 🪪

➕ℹ️ https://t.co/twTx0I1uAy

[Kosner Baskonia @Baskonia]

🤝 Baloncesto como herramienta de integración

Así fue el entrenamiento de nuestros chicos y chicas de @OTEuroleague junto a varios trabajadores de Baskonia Alavés Group

Donde compartieron cancha, valores y mucha felicidad 💙❤️

[Roberto Polanco @RobertoPolanco]

Storytelling en un interesante hilo sobre neuropsicología. Siempre aprendiendo.

[Saul Martinez-Horta @smartinezho1]

“La neuropsicología nunca miente” (dijo el gran Juan Álvarez Carriles)

Paciente varón, 62 años y una “competencia cognitiva” acumulada inmensa, construida sobre la base de todo aquello que le permitió terminar dirigiendo una multinacional y hablando 5 idiomas.

[Roger Federer @rogerfederer]

Vamos, @RafaelNadal!

As you get ready to graduate from tennis, I’ve got a few things to share before I maybe get emotional.

Let’s start with the obvious: you beat me—a lot. More than I managed to beat you. You challenged me in ways no one else could. On clay, it felt like I was stepping into your backyard, and you made me work harder than I ever thought I could just to hold my ground. You made me reimagine my game—even going so far as to change the size of my racquet head, hoping for any edge.

I’m not a very superstitious person, but you took it to the next level. Your whole process. All those rituals. Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity. Secretly, I kind of loved the whole thing. Because it was so unique—it was so you.

And you know what, Rafa, you made me enjoy the game even more. 

OK, maybe not at first. After the 2004 Australian Open, I achieved the #1 ranking for the first time. I thought I was on top of the world. And I was—until two months later, when you walked on the court in Miami in your red sleeveless shirt, showing off those biceps, and you beat me convincingly. All that buzz I’d been hearing about you—about this amazing young player from Mallorca, a generational talent, probably going to win a major someday—it wasn’t just hype.

We were both at the start of our journey and it’s one we ended up taking together. Twenty years later, Rafa, I have to say: What an incredible run you’ve had. Including 14 French Opens—historic! You made Spain proud... you made the whole tennis world proud.

I keep thinking about the memories we’ve shared. Promoting the sport together. Playing that match on half-grass, half-clay. Breaking the all-time attendance record by playing in front of more than 50,000 fans in Cape Town, South Africa. Always cracking each other up. Wearing each other out on the court and then, sometimes, almost literally having to hold each other up during trophy ceremonies.

I’m still grateful you invited me to Mallorca to help launch the Rafa Nadal Academy in 2016. Actually, I kind of invited myself. I knew you were too polite to insist on me being there, but I didn’t want to miss it. You have always been a role model for kids around the world, and Mirka and I are so glad that our children have all trained at your academies. They had a blast and learned so much—like thousands of other young players. Although I always worried my kids would come home playing tennis as lefties.

And then there was London—the Laver Cup in 2022. My final match. It meant everything to me that you were there by my side—not as my rival but as my doubles partner. Sharing the court with you that night, and sharing those tears, will forever be one of the most special moments of my career.

Rafa, I know you’re focused on the last stretch of your epic career. We will talk when it’s done. For now, I just want to congratulate your family and team, who all played a massive role in your success. And I want you to know that your old friend is always cheering for you, and will be cheering just as loud for everything you do next.

Rafa that!

Best always, your fan, 

Roger

[Tage ⭐️⭐️ @Tagelca]

Precioso. De principio a fin

[Roberto Polanco @RobertoPolanco]

Carácter. Leyenda. Don Rafael Nadal Parera.