Robin Lopes

Growth Hacker | Board of Directors | ex-Klarna

[Robin Lopes @RobinLopesz]

Think 200 views is too low, don’t sweat it! Every big creator started somewhere and earned their audience's respect over time. Keep posting and don’t give up! #VideoCreation #ContentCreator #SocialMedia #KeepPosting #Motivation

[Robin Lopes @RobinLopesz]

How do you handle hate comments? Determine if they offer useful feedback or actually just noise. Use constructive criticism to improve your content, and ignore the haters. Let's grow together! #Feedback #Haters #ConstructiveCriticism #ContentCreation #Growth

[Robin Lopes @RobinLopesz]

“𝐈𝐭’𝐬 𝐬𝐭𝐢𝐥𝐥 𝐝𝐚𝐲 𝐳𝐞𝐫𝐨.”

Love it @antonosika, @FabianHedin, @ElenaVerna, @felixhhaas, @sophianabilg, @the_luwii

[Robin Lopes @RobinLopesz]

𝐋𝐨𝐯𝐚𝐛𝐥𝐞 𝐣𝐮𝐬𝐭 𝐫𝐚𝐢𝐬𝐞𝐝 $𝟒𝟎𝟎𝐌 𝐚𝐭 $𝟏𝟑.𝟑𝐁.
I wrote about their quiet growth hack back in January

they’re turning their 𝐞𝐧𝐭𝐢𝐫𝐞 𝐭𝐞𝐚𝐦 𝐢𝐧𝐭𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬

Yesterday, @antonosika shared what happened since December:

[Robin Lopes @RobinLopesz]

Lovable was building 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦.

The $13.3B valuation grabs attention, but distribution across teams is the part other founders can actually copy.

You don’t need $400M to start.
you need the people already on your team to be visible.

[Robin Lopes @RobinLopesz]

Want to know the secret sauce? We doubled our daily demos in one day, here's how authenticity beat traditional tactics. What's your next bold experiment? #Experiment #Growth #Marketing #Demos #RiskTaking

[Robin Lopes @RobinLopesz]

Stop blending in at trade shows. Your booth design & demo setup determines if people even stop by. Here's how to stand out and spark real conversations.
#StartupBooth #EventMarketing #TradeShowTips #Entrepreneurship #Innovation

[Robin Lopes @RobinLopesz]

So I made a ticket too and with a slight touch (see attached)

And it worked, I ended with 85% of the people who saw it were outside my network, with a big majority of them being pushed to my ICP.

Standing out is what gets you the attention, then you also need to provide value

[Robin Lopes @RobinLopesz]

Everyone posted the same ticket when they attended YCs Startup School
Mine had the wrong name on it (see comments).
This is called 𝐭𝐡𝐞 𝐏𝐮𝐫𝐩𝐥𝐞 𝐂𝐨𝐰 𝐄𝐟𝐟𝐞𝐜𝐭 and is one of the best growth tactics.

[Robin Lopes @RobinLopesz]

Named by Seth Godin and comes from his book 𝐏𝐮𝐫𝐩𝐥𝐞 𝐂𝐨𝐰: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐲 𝐁𝐞𝐢𝐧𝐠 𝐑𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞

During the Y Combinator Startup School weekend everyones whole feed was one photo. The ticket of people going to the startup school

[Robin Lopes @RobinLopesz]

AI slop will essentially oversaturated the social medias.
Some people will be okay with it. Others will look for more face-to-face activities instead.

[Robin Lopes @RobinLopesz]

This way it doesn't matter what model you use, it will have full context of you.

[Robin Lopes @RobinLopesz]

I've been building my own AI second brain.
The model you use won't set you apart.
The context you give it will.

𝐈𝐭 𝐥𝐢𝐯𝐞𝐬 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐚𝐧𝐝 𝐂𝐥𝐚𝐮𝐝𝐞.

I'm using Obsidian, a free tool where you create and organize plain text (MD) files.

[Robin Lopes @RobinLopesz]

𝐑𝐎𝐁𝐈𝐍, the company, product, ICP, and competitors
𝐈𝐧𝐛𝐨𝐱, where raw thoughts and ideas go
𝐀𝐫𝐜𝐡𝐢𝐯𝐞, things I want to keep but don't actively use

I also have AGENTS files that explain to AI agents how to work with the vault.

[Robin Lopes @RobinLopesz]

Your company should work as a unit not independently.

Everyone’s relationships should be part of the company’s context.

[Robin Lopes @RobinLopesz]

As AI gets better, in person and face to face will be way more valuable.