Robin Raskob

Mom. Marketer. Dog lover. SF Native. Follow along @HopeLab #health #wellness #socialchange Views are my own.

[Robin Raskob @RobinRaskob]

@ladymar44 @mindykaling Such knowledge from the mouth of babes! ❤️

[Robin Raskob @RobinRaskob]

How do #teens find #QuitTheHit? We recruit via #socialmedia feeds w/ an ad. From there, they can sign up online and complete a survey that assesses #vape use, #cessation knowledge & attitudes, self-efficacy and more: https://t.co/Uwv3OtbITc @RescueAgency @UCSF @hopelab

[Robin Raskob @RobinRaskob]

Unlike traditional prevention messaging, #QuitTheHit capitalizes on #teens having agency: “But mostly the values made me feel like it was designed for me, simply because we are in control of when we want to quit...this is a space designed to help you do that...with no judgment.”

[Robin Raskob @RobinRaskob]

A majority of #teens we spoke with didn’t know much about the quitting process or what it could look like & were not familiar with many common coping strategies that would help make quitting easier for them. @UCSF @RescueAgency @hopelab @danielleramo @michelle_bellon #QuitTheHit

[Robin Raskob @RobinRaskob]

Prevention messaging can be pretty frustrating for #teens who #vape; they don’t feel like it gives them support to actually #QuitTheHit, even amplifying feelings of guilt and shame around #vaping: https://t.co/Uwv3OtbITc @RescueAgency @UCSF @hopelab

[Robin Raskob @RobinRaskob]

In 2020, there were 3.6 million #youth vaping. Many #teens continued, some even #vaping more as a result of #COVID-19. Many say they started vaping because they didn’t know (or they just didn’t believe) the risk of addiction: https://t.co/Uwv3OtbITc @RescueAgency @UCSF @hopelab

[Hopelab @Hopelab]

We will continue to do the work, because yes, there is much work to be done. But remember to rest, reimagine, heal, and find purpose.
#saytheirnames #blacklivesmatter #JusticeForGeorge #BreonnaTaylor #DuanteWright #JusticeForAdam #PhilandoCastile

[Hopelab @Hopelab]

As an organization that supports #HealthEquity and imagining a world where teens and young adults are happy and healthy, we are beyond devastated and we mourn #AdamToledo. He should be alive today. #HisHandsWereUP May he rest in power. #JusticeforAdam #DefundCPD

[Robin Raskob @RobinRaskob]

Didn’t get a chance to catch our session at #HXD2021?
@HXDconf @CenterHXD @MadPow Learn more about @hopelab’s work in the #vaping space by visiting #quitthehit: https://t.co/8yhHB3p6Dn

[Hopelab @Hopelab]

“Teens are in a place where #vaping is neither totally good/totally bad. It's a part of their lives & there isn't an easy out. Additionally, #teens may have trouble imagining successfully quitting.”@HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021#quitthehit #designforgood

[Hopelab @Hopelab]

Our #quitthehit program differs from prevention campaigns because:
(1) it is #evidence-based;
(2) it centers on their needs because we worked with them to co-create the program content
@HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021 🔬

[Hopelab @Hopelab]

What are #quitthehit #design principles? #Teens are over fear-based anti-vaping campaigns. The 30-day program communicates #hope, remains upbeat but is not fake or overly happy. @HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021 #designforgood

[HXD Conference @hxdconf]

@Hopelab worked with teens to develop the program values for #quitthehit. They include "sitting with the darkness," something that rings familiar from meditation, mindfulness, and acceptance. #HXD2021

[Fred Dillon (he/him) 🏳️‍🌈 @freddillon]

What are #quitthehit #design principles? #Teens are over fear-based anti-vaping campaigns. The 30-day program communicates #hope, remains upbeat but is not fake or overly happy. @HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021 #designforgood

[Fred Dillon (he/him) 🏳️‍🌈 @freddillon]

How do we #designforgood with teens? Based on smoking cessation #research conducted by @DanielleRamo, we leveraged #Instagram DMs to serve up 30-days of clinically developed content & pair #teens with a guide to #quitthehit. @HXDconf @MadPow @RescueAgency @UCSF #HXD2021

[Hopelab @Hopelab]

"#Vaping is unique and different from other forms of tobacco. After a decade of #research, if #teens start vaping, it's more likely they will become long-term smokers. Vaping poses its own unique health risks." @DanielleRamo @CenterHXD @hxdconf #HXD2021 #quitthehit

[Hopelab @Hopelab]

The #quitthehit program developed w/ @RescueAgency & @UCSF cuts through the noise of fear-based marketing campaigns and shameful commentary. It's #designforgood, free of threats, scare tactics, shame, & judgment. @HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021

[Hopelab @Hopelab]

The #quitthehit program deviates from traditional prevention campaigns because it focuses on cessation. Messages of prevention give clear reasons to avoid #vaping, but don't connect with teens who want to quit vaping. @HXDconf @CenterHXD @MadPow @RescueAgency #HXD2021

[Robin Raskob @RobinRaskob]

What are #quitthehit #design principles? #Teens are over fear-based anti-vaping campaigns. The 30-day program communicates #hope, remains upbeat but is not fake or overly happy. @HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021 #designforgood

[Robin Raskob @RobinRaskob]

Our #quitthehit program differs from prevention campaigns because:
(1) it is #evidence-based;
(2) it centers on their needs because we worked with them to co-create the program content
@HXDconf @CenterHXD @MadPow @RescueAgency @UCSF #HXD2021