Robyn Pineault

Sr. Marketing Director @serotonin_hq, #msthriver, twin mom and crypto & web3 passionate

[Robyn Pineault @RobynPineault]

My X feed is filled with fundraising announcements, @shefiorg season 17 acceptances, and @USDT0_to hitting $100B total volume moved. It's a good day.

[USDT0 @USDT0_to]

$100,000,000,000 in 525 days.

The fastest to move $100B between networks.

And yet, just the beginning.

Tether, everywhere.

[Robyn Pineault @RobynPineault]

I'm officially the old that is seeing my middle school clothing choices become trendy. #jorts

[USDT0 @USDT0_to]

Soon.

[Robyn Pineault @RobynPineault]

@byKatherineRoss Rent a car and go to the champagne region for a tour of Moet Chandon and then stay in a treehouse Le Bois De Rosoy

[Robyn Pineault @RobynPineault]

Dare I say, someone's biggest flex is how fast they can regulate their nervous system in chaotic times?

[Robyn Pineault @RobynPineault]

@kashvii I tried to patent a nap, and they wouldn't accept my application

[Robyn Pineault @RobynPineault]

Lunch hyperfixation: Crispy Rice Salmon Bites
Marketing hyperfixation: World Cup Marketing Learnings
AI hyperfixation: Optimizing Claude Routines
Summer drink hyperfixation: Maison Perrier

What are yours?

[Boys Club™ @BoysClubWorld]

“In crypto right now, where the tech is and where the money is are no longer in exactly the same place.” - @amandacassatt

Amanda Cassatt, founder and CEO of @serotonin_hq, the leading marketing and communications agency for the crypto industry, shares her perspective on how the industry's priorities are shifting.

On Boys Club LIVE at EthConf, Amanda discussed the growing divide between where innovation is happening and where capital is flowing. As leading crypto projects increasingly compete on business development, regulatory strategy, branding, and distribution, some of the industry's most groundbreaking technical work is happening outside the spotlight.

From privacy-preserving infrastructure to foundation and grant-funded research, Amanda explained why many top technologists are gravitating toward areas where technical innovation is still the primary differentiator.

[Robyn Pineault @RobynPineault]

2/2 We don't need more tools; we need to sit down and figure out which tools can impact our productivity & output.

Does your team have Claude Skills & Routines built yet for the repetitive administrative tasks?

Reminder to start with baby steps.

[Robyn Pineault @RobynPineault]

1/2 Your marketing team doesn't have an AI tools problem.

But they might have an AI adoption problem.

Most marketing teams are tentatively using AI tools, but I'd love to hear about which teams are proactively improving their systems.

[Robyn Pineault @RobynPineault]

I had a coworker tell me they only log into LinkedIn once a year. I'm actually shook. I've been logging in weekly for a few years now to network and have really enjoyed chats on the platform.

[Robyn Pineault @RobynPineault]

Strong Opinions > Safe Takes

Working on an op-ed for a client. The editor said: "We only want content that sparks debate. We want people to want to argue about. it"

Arguments = Engagements = Algorithm Reward

Here's to fewer vanilla observations and more ACTUAL hot takes.

[Robyn Pineault @RobynPineault]

With all this doom & gloom lately, what actually makes you excited about life these days?

I'll go first, watching my kids grow up in the country, loving life. The pure joy on my twins' faces when they start riding their bikes after a long winter and wet spring is pure magic.

[Robyn Pineault @RobynPineault]

@byKatherineRoss @amandacassatt Living and breathing email comms again for the first time in 4 years!

[Robyn Pineault @RobynPineault]

My X feed is overrun by videos I didn't ask to watch, or by people I don't follow. Let's see if we can fix that.

Give me recommendations for people who talk about marketing, web3, crypto, etc. that I should follow.

[Robyn Pineault @RobynPineault]

@stablecoin_p @stablewatchHQ Congrats on the launch!

[Robyn Pineault @RobynPineault]

Current Content Consumption Sandwich
▪️Throne of Glass Audiobook (Morning Workout)
▪️Claude AI Masterclass on @skillshare (In Between Meetings)
▪️Off Campus (After Twins Bedtime)
What's yours!?

[Robyn Pineault @RobynPineault]

Wanna come work with us?

[esha @eshpvt]

hear ye, hear ye - @serotonin_hq is looking for a dazzling social media manager to join our owned content team 💫

if you can speak both crypto and trad(fi, pop culture, tech) & have an embarrassing screen time reserved for social media platforms... this may be your shot.

[Robyn Pineault @RobynPineault]

Role call, who else will be going to @Futurist_conf or @Ethereum_Women or ETH Toronto?