Rock Trembath

Digital Marketing Executive, music nerd, 'elder millennial', Agency owner -

[Rock Trembath @RockTrembath]

We're running AI creative on meta.
People in the comments are pissed.
But the conversion numbers are great.
I think the rage engagement is helping.

[Malte Landwehr @MalteLandwehr]

People often claim that prompt tracking cannot work because every prompt is unique.

We ran the numbers and can confidently say that this concern is not justified.

This conclusion is based on two experiments:

1️⃣ We analysed two sets of prompts that were written by Rand Fishkin’s followers.
2️⃣ We created our own prompt sets where we changed a set of base prompts by the minimal possible amount as often as possible without changing the intent

Here are the facts:
• While every human-written prompt was unique, 90% fell into a bucket of similarity where the likelihood of a brand being mentioned in the LLM answer does not really change.
• The style of the prompt matters a lot. Asking for the best or a list can greatly increase the number of mentioned brands. Giving the LLM a role (“you are an expert on SEO”) leads to fewer brand mentions.
• Both top and bottom of funnel prompts are robust against wording changes. Mid of funnel prompts however are much more sensitive. Small variations can quickly surface different brands in the answers.
• In ChatGPT and Perplexity, constraints reduce the number of brands shown. In Gemini and Google AI Overviews, constraints actually increased the number of brands. Potentially by triggering additional fanout queries.
• The length does not matter. As long as the intent stays the same, conversational fillers words do not significantly impact AI answers.

What does this mean for me?
• Do not obsess over exact prompts wordings. Focus on topic, intent, funnel stage, and context.
• Consider to be more granular in the mid of funnel prompts you are tracking. Here every prompt variation is most likely to surface additional brands, sources, and insights.

[Rock Trembath @RockTrembath]

"Most ____ don't have a ____ they have a ____."

Is my new new llm slop pet peeve

[Rock Trembath @RockTrembath]

@DegenApeDev Cad or USD?

[Rock Trembath @RockTrembath]

I like how silicon valley realized plumbers exist in the last 12 months

[Rock Trembath @RockTrembath]

Best I can do is 15 extra unfinished ones 😆

[Braelyn ⛓️ @braelyn_ai]

you’d think with AI we’d all actually finish our side projects

[Rock Trembath @RockTrembath]

@tomfgoodwin It's because we're no longer advertising, we're going to market 😆

[Rock Trembath @RockTrembath]

The ' social media manager ' has developed into one of the wildest job descriptions in the modern marketing team.

I just saw one posted
- strategy
- creation
- moderation
- trend monitoring
- relationship management
- analytics

Drive revenue and be on-site everyday for 45k.

[Rock Trembath @RockTrembath]

@top5seo @harpreetchatha_ Still better than the $10 article you would buy on Fiverr back in 2016

[Rock Trembath @RockTrembath]

Just created a Paper clip plugin for the @kweverywhere API.

Anyone interested?

[Rock Trembath @RockTrembath]

@BradMichelson This is the part they don't tell you. It usually involves getting a massive people to do a behavior change, and people don't like change.

[Rock Trembath @RockTrembath]

Tony Robbins selling an AI Master class, are we in a bubble?

[Rock Trembath @RockTrembath]

🤓

[Marcin Dudek @MythThrazz]

WordPress is SLOW (usually) but... it doesn't have to be.

After working with WordPress for 15+ years as the plugin developer - I've picked a thing or two (or 30) about WordPress performance.

And it's all beyond the obvious:
"Install caching plugin"
and
"Buy a $300/mo hosting" ( this is bullshit btw. if you're paying more than $20-50/mo you're being ripped hard)

So I wrote a piece about it. It's very low-level and technical mind you, but maybe you'll find something useful there.

https://t.co/yCbjWpr7cQ

[Rock Trembath @RockTrembath]

@GrammarHippy People keep saying remotion is the way to go but I have not been able to get a reliable, usable result yet.

[Rock Trembath @RockTrembath]

@gaganghotra_ Cuz we don't know each other

[Rock Trembath @RockTrembath]

@crasswonder Disagree. Toronto is a bunch of people from Kitchener acting like they're in New York city lol

[Rock Trembath @RockTrembath]

Ai design tools are cool and all, but have you ever just put text on a picture in Instagram, exported it and run it as an ad.

I've got a couple that are absolutely slaying 'brand' creative

[Rock Trembath @RockTrembath]

@Mashcr0ft It's looking like we're going to just regulate all the tools that would give us an advantage

[Rock Trembath @RockTrembath]

I've been switching my defined AI workflows to be agents. Aside from some hassle setting them up, the main thing I've gained is significantly more token usage 😆

[Rock Trembath @RockTrembath]

@realLiamGill Unfortunately, the length of the sales cycle and the unreasonable demands made in these tender contracts make it nearly impossible for startups to grab any of that business