RocketSource

Innovative solutions in strategy, consulting, creative, technology, data and operations. Solving complex challenges for disruptive and market-leading brands.

[RocketSource @RocketSource]

It’s no secret that repeat customers are good for business, yet most brands remain focused on driving customers only to the point-of-sale. Great #CX goes further to examine the post-sale stages of #CustomerEngagement, building #Retention efforts into the core of the business.

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Mapping the #CustomerJourney through the lens of #CX will help identify friction at any given touchpoint, but resolving that friction happens internally. #EX mapping uncovers where there’s a misalignment, providing actionable steps to close experience gaps from the inside out.

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ATTN MARKETERS: Have you seen our modern #MarketingFunnel? At RocketSource we don’t believe customer relationships stop at the point of sale – that’s where #CX really gets going. What’s so different? This funnel prioritizes #CustomerRetention as a mechanism for driving growth.

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Wondering what metrics you should be tracking to calculate #LTV? Here’s a breakdown of applicable metrics across the #Retention side of the #BowTieFunnel. These actionable metrics will ultimately filter to the top of the funnel, building vanity metrics everyone knows and loves.

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As the # of platforms we rely on to drive #BusinessIntelligence grows, aligning sales & marketing takes more than just breaking down silos. To effectively leverage the data coming in, cross-departmental #Alignment must be supported by your #TechStack. https://t.co/o1vFigjmhp

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If your business is growing, it's shifting — and sustaining an accelerated growth trajectory doesn’t happen by accident. Navigating strategic inflection points shouldn’t be a guessing game. Capture momentum by analyzing what’s driving #CustomerRetention across the #BowtieFunnel.

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Struggling to drive new customers into your #MarketingFunnel? Take a look at this. We expanded on the traditional AIDA funnel to focus on both #Acquisition AND #Retention. Understanding what makes customers loyal to your brand won’t just increase LTV – it’ll also lower your CAC.

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Building sustainable growth is about more than #LeadGen & #Acquisition – it’s about re-engaging the customers you have to increase #Retention. If you’re not focusing on both sides of the #BowTieFunnel, your CAC:LTV ratios will show it. https://t.co/7GwNRAYdml

[RocketSource @RocketSource]

Looking for data that will help you lower your CAC? Start by looking at what’s driving LTV. Our expanded #MarketingFunnel reimagines the #PathToPurchase as a #PathToLoyalty – your current customers are your strongest asset for driving growth.

[RocketSource @RocketSource]

Using a #LoyaltyLoop methodology allows you to track your #CustomerEngagement beyond a linear path-to-purchase. By factoring in post-purchase retention you can go beyond metrics like ROAS/CAC, and ask "What is the #LTV of each new customer brought in?" https://t.co/0WH0cC3v6y

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It’s difficult to drive long-term growth if you don’t have #AdvancedAnalytics in place to monitor #CustomerBehavior. We developed the #BowTieFunnel to better analyze what drives buyer #Retention and inform #Acquisition strategies across the #CustomerLifeycle.

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We might sound like a broken record here, but employee experience is paramount in product-led growth. When you can leverage a User Insights Map like ours to identify points in the employee’s journey where they might churn, you can get out ahead of many problems.

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Enterprise organizations have a wealth of data at their fingertips. In order to gain valuable insights at this level, you must know how to appropriately mine and model the data to better understand what’s happening from a product-led growth perspective.

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Look around and you’ll find countless examples of artificial intelligence-driven and automated marketing. While there’s certainly a place for a self-guided experience, it’s important to find new ways to soften the digital experience and strengthen LTV.

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That’s something you can’t purely bot. There has to be a balance between automation and human touch.

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Although having a beautiful user experience is crucial for product-led growth, it’s not the end goal.

Brand euphoria, a state of being in which customers are directly intertwined with the employee experience, is the holy grail of where things should be in an enterprise.

[RocketSource @RocketSource]

Enterprise organizations have a wealth of data at their fingertips. You must know how to appropriately mine and model the data to better understand what’s happening from a product-led growth perspective.

https://t.co/0gGEFQIOBH

[RocketSource @RocketSource]

When you put product development ahead of marketing, you’re able to develop a more strategic-growth approach. Not only is this more cost-effective, but it also allows you to use customer feedback to continue iterating.

Don't believe us? Check out the growth of these brands.