Rolf Andersson

ABM writer with Jabmo. Own consultancy venture with Projectus kommunikation. #b2b #marketing #ABM

[Rolf Andersson @RolfOK]

Having spent many years in medtech marketing, I just love to see the fruits of continued imagination and innovation. https://t.co/tSnLBdphRF

[Rolf Andersson @RolfOK]

"By intentionally improving communication, sales and marketing teams are able to perform their roles more effectively — and generate even better results for your organization." https://t.co/N1rB44d9v6 https://t.co/5sQxeJqDhX

[Rolf Andersson @RolfOK]

En 33 år gammal managementbok som fortfarande säljs i 50 länder och nu översätts till vietnamesiska. Fantastiskt! https://t.co/y12DJkSzHo https://t.co/O2dbdQDp9t

[Rolf Andersson @RolfOK]

https://t.co/YxoYam3wEJ https://t.co/ADo0voDYxB

[Rolf Andersson @RolfOK]

"People are not interested in your company, your brand, your product. They really aren't, sad as that may be, and even if you get through with the message they're skeptical. They question your motives .... " https://t.co/BX3mz3335C https://t.co/uWur1JBBvi

[Rolf Andersson @RolfOK]

"There are no guarantees in content marketing, but one thing’s for sure – if your content is crap, you’re doomed to fail. Each and every post you publish has to be as good as it possibly can be, and you need to keep this up for yea…https://t.co/bD5kSoYPff https://t.co/mey1jRXaT3

[Rolf Andersson @RolfOK]

Knowing your prospects better than your competitors can not only give you an advantage, but it can ensure optimal relationship building and a seamless purchasing experience for all involved. https://t.co/qJLkdNNG3K https://t.co/SNs1pzcmVQ

[Rolf Andersson @RolfOK]

Foremost it's about customer centricity, and the human touch. https://t.co/fvGKKLNrOB https://t.co/KGbUe4Z50i

[Rolf Andersson @RolfOK]

"De flesta leverantörers kommunikation och säljbudskap handlar om deras egen förträfflighet och inte om kunderna.". https://t.co/dD8Q5IquGA https://t.co/hZMJyUR050

[Rolf Andersson @RolfOK]

Are you ready for a hybrid organization? https://t.co/JeGNKIX6Jr

[Rolf Andersson @RolfOK]

"While many b-to-b organizations have a solid understanding of their market segments, they also must focus on isolating their audience right down to the account, buying center, buying group and buyer persona levels." https://t.co/jbAz46yAGF

[Rolf Andersson @RolfOK]

En olycka ... förlåt, utmaning kommer sällan ensam https://t.co/YTbCzepZTk

[Rolf Andersson @RolfOK]

"B2B Buyers are now Hyper-Aware but B2B Sellers are essentially driving blind." What are you doing about it? https://t.co/hSR5UOUWEe

[Rolf Andersson @RolfOK]

"Never leave the end-user out of sight!" https://t.co/odw1WFVkzI

[Rolf Andersson @RolfOK]

If you can increase efficiency through making the buying experience seamless and more memorable, why not do it? https://t.co/1wpaomdX1e

[Rolf Andersson @RolfOK]

A very interesting piece about the evolution of b2b marketing (with or without the most flattering intro :o) https://t.co/oAvBC2Pr8i

[Rolf Andersson @RolfOK]

By concentrating sales+ marketing resources on named target accounts, ABM changes everything. https://t.co/mJqeF8nTG2

[Rolf Andersson @RolfOK]

"Most salespeople today are disenfranchised, but it’s not their fault: the problem is their executive management doe…https://t.co/qwa4VChvgr

[Rolf Andersson @RolfOK]

"Om det vore så enkelt att det finns '5 sätt att bli en bättre marknadsförare´ så skulle ju en apa kunna utföra jobb…https://t.co/UuGpi3KbFU

[Rolf Andersson @RolfOK]

"Business value is not an effective differentiator: Our research shows that perceptions of business value barely dif…https://t.co/mVm2PEZW5f