Ron Alexander

[Ron Alexander @Ron_at_Scaped]

Full breakdown with competitor pricing, response rate studies, and a cost-per-lead table:

https://t.co/ZgMcNfD2xj

[Ron Alexander @Ron_at_Scaped]

Real results from two https://t.co/oK8FWrpILs campaigns:

Akron, OH: 578 postcards, 48 responses, 21 jobs, $47K revenue ($34/closed job)

Provo, UT: 4,865 postcards, 302 calls, 98 jobs, $413K revenue ($62/closed job)

[Ron Alexander @Ron_at_Scaped]

Why does showing someone their own home work better than a stock photo?

DMA data: personalized imagery = 92% open rate (vs 42% generic)
PFL/Demand Metric: personalization = 135% response rate lift
InfoTrends: variable-data imagery = 3-8x higher response

[Ron Alexander @Ron_at_Scaped]

1,000 generic postcards = $500 spend, ~8 responses, $63/lead
1,000 https://t.co/oK8FWrpILs postcards = $1,250 spend, 42 responses, $30/lead

At a 33% close rate with $8K avg jobs: generic gets 2-3 jobs ($24K), personalized gets 14 jobs ($112K)

[Ron Alexander @Ron_at_Scaped]

Generic EDDM postcards: $0.50/piece, 0.75% response rate
Semi-customized mailers: $1.00/piece, 1.5% response
AI-personalized (actual home photo): $1.25/piece, 4.2% response

The cheapest postcard per piece produces the most expensive leads. Here’s the math 🧵

[Ron Alexander @Ron_at_Scaped]

If you're a landscaping or hardscaping contractor, this is the most cost-effective lead gen channel we've seen.

Full case study: https://t.co/L3y5qUNcCG

Try it free: https://t.co/hzjCh3DovE

[Ron Alexander @Ron_at_Scaped]

Yesterday we published our biggest case study yet.

A Provo, UT contractor sent 4,865 personalized postcards and got:
- 302 phone calls
- 268 appointments
- 98 closed leads

From lawn care to a pool install. Full breakdown below.

[Ron Alexander @Ron_at_Scaped]

The numbers that matter:

6.2% response rate (3x industry average)
88.7% of callers booked an appointment
$62 per closed deal

Google Ads charges $40-80+ per LEAD.
This was $62 per CLOSED DEAL.

https://t.co/L3y5qUNcCG

[Ron Alexander @Ron_at_Scaped]

The digital marketing paradox:

You pay $80-150/lead on Google & Facebook
Algorithms serve ads to young, engaged users
Those users are renters, DIYers, tire-kickers

Meanwhile, the 62-year-old with the paid-off mortgage and tired landscaping from 2004 never sees your ad.

[Ron Alexander @Ron_at_Scaped]

Your best landscaping customers will never see your Facebook ads.

Boomers own 44% of US homes and spend 3x more on landscaping than millennials.

But <5% have ever clicked a social media ad.

Here's the $200B blind spot in contractor marketing

[Ron Alexander @Ron_at_Scaped]

Total campaign cost: ~$6K in postcards.

Google Ads charges $40-$80+ per LEAD in Utah.
This was $62 per CLOSED DEAL.

Full case study: https://t.co/evOabiPzVt

[Ron Alexander @Ron_at_Scaped]

A Provo contractor sent 4,865 personalized postcards.

302 phone calls.
268 appointments.
98 closed leads.

From lawn mowing to hardscaping to a pool. One campaign.

[Ron Alexander @Ron_at_Scaped]

The range of closed jobs:
- Recurring lawn care
- Landscape design ($2K-$15K)
- Hardscaping ($5K-$30K+)
- A full pool installation

Personalized postcards don't just generate one type of lead. They spark ideas across the entire spectrum.

[Ron Alexander @Ron_at_Scaped]

The digital marketing paradox:

You pay $80-150/lead on Google & Facebook
Algorithms serve ads to young, engaged users
Those users are renters, DIYers, tire-kickers

Meanwhile, the 62-year-old with the paid-off mortgage and tired landscaping from 2004 never sees your ad.

[Ron Alexander @Ron_at_Scaped]

Your best landscaping customers will never see your Facebook ads.

Boomers own 44% of US homes and spend 3x more on landscaping than millennials.

But <5% have ever clicked a social media ad.

Here's the $200B blind spot in contractor marketing

[Ron Alexander @Ron_at_Scaped]

578 postcards. 48 appointments. 21 contracts. $47K revenue.

A landscaping contractor in Akron, OH used AI-personalized direct mail to crush it.

Cost: $722
ROI: 65x

Full case study: https://t.co/pVKcFlESeB

[Ron Alexander @Ron_at_Scaped]

"how do i get more hardscaping leads" brother the answer is showing karen what her boring backyard COULD look like. she will call you.

[Ron Alexander @Ron_at_Scaped]

the best sales pitch for a landscaping company isn't a pitch at all
it's a homeowner pulling a postcard out of their mailbox, seeing their own house with a brand new patio, and going "...wait how do i get this"
that's what we're building at https://t.co/HiGk0VfcN9

[Ron Alexander @Ron_at_Scaped]

the best sales pitch for a landscaping company isn't a pitch at all
it's a homeowner pulling a postcard out of their mailbox, seeing their own house with a brand new patio, and going "...wait how do i get this"
that's what we're building at https://t.co/HiGk0VfcN9