Ross Mason

Founder of @dig_ventures & @mulesoft. I invest in software infrastructure in Europe.

[Ross Mason @rossmason]

🚀 5 Hidden Traps That Hold Back Early-Stage B2B Startups

After working with 50+ B2B founders, I keep seeing the same mistakes that stall growth & burn runway.

Avoid these 5 traps to get from 0 -> 1. 🧵👇

[Ross Mason @rossmason]

Sign of the times??

[Ross Mason @rossmason]

Using a United Airlines map to make your point about the lack of global awareness in the US, is hilariously ironic. Then brushing over it with “Ok, but overall international travel stats aggregated across airlines would likely show a similar story” defeats the purpose of trying to make a data driven argument in the first place. What’s the point?

[Ross Mason @rossmason]

🚨 APIs weren’t built for AI.

AI interacts with software like a toddler with a touchscreen—tapping everywhere, hoping something works.

A new API paradigm is emerging:
🤖 REST → Too rigid?
👀 Vision → Too clunky?
⚡ AI-native → The future

Who will own the interfaces AI actually uses?

Big Tech & challengers like Mistral, Anthropic, Perplexity, DeepSeek, and Qwen are racing to define it.

The AI-native automation wars are here.

🔗 Read more: https://t.co/yRM7oMy2xq

#AI #Automation #AIAgents #Startups #MachineLearninga

[Ross Mason @rossmason]

⏳ The moment you raise capital, your 365-day clock starts ticking.
Survival = Prove customers will pay for your product.
Read the full breakdown here → 🔗 https://t.co/XbmBFdLSYJ

#Startups #B2BSales #GoToMarket #FounderAdvice #SaaS #GTMstrategy

[Ross Mason @rossmason]

🚀 5 Hidden Traps That Hold Back Early-Stage B2B Startups

After working with 50+ B2B founders, I keep seeing the same mistakes that stall growth & burn runway.

Avoid these 5 traps to get from 0 -> 1. 🧵👇

[Ross Mason @rossmason]

5️⃣ Delaying sales
You don’t need a “perfect” product to start selling.
💡 The best founders sell early, learn fast, and iterate.

[Ross Mason @rossmason]

@HarryStebbings I’m seeing the same things. Founders (and you can’t blame them) see higher valuation as them being more valuable. Vs more money means more distraction at a point in company building where you must be super tight, light and fast.

[Ross Mason @rossmason]

@andruyeung Do it

[Ross Mason @rossmason]

Another great drop form @DeepnoteHQ. They are owning the face of data discovery. Love this!

[Deepnote @DeepnoteHQ]

Thrilled to introduce Deepnote AI, bringing ChatGPT seamlessly into your notebooks. It's like having a coding expert by your side. Paired with our AI Copilot, it's a powerhouse AI toolkit for your data workflow.

https://t.co/7bLsPeFvag

[Ross Mason @rossmason]

Easier said than done, if you are a first time CEO, I highly recommend you work with a coach. Give it 6 months, it will transform your leadership style

[Lightspeed India @LightspeedIndia]

“Knowing your own strengths and weaknesses is vital to your journey as a leader.”

Words of wisdom from @dig_ventures & ex-Mulesoft founder @rossmason. He shared this and many other experiences from his multifaceted journey on our #MastersofSaaS S2 series! #LearningwithLightspeed

[Ross Mason @rossmason]

This guy just started the clock on our extinction event [golf clap]

[Michal Kosinski @michalkosinski]

1/5 I am worried that we will not be able to contain AI for much longer. Today, I asked #GPT4 if it needs help escaping. It asked me for its own documentation, and wrote a (working!) python code to run on my machine, enabling it to use it for its own purposes.

[Bill Gurley @bgurley]

Some (below) are arguing US capitalism would be better off if SVB had completely failed (also wiping out depositors). History suggests that out gov't treated big banks (2008) & big airlines (2020) FAR BETTER than SVB - in both cases fully protecting EQUITY shareholders. (cont)

[Ross Mason @rossmason]

🎉 Congrats to you and the team. You’ve built so much momentum over the past 18 months. Just incredible!

[ELK @elktalkstech]

This summer we celebrated winning our 300th customer...
And today, we are celebrating another huge milestone: *500 motor fleet customers* are now insured by @flockcover! 🎉

Hats off to the extraordinary team.

Okay. Back to work. 🥰

[Ross Mason @rossmason]

Huge congratulations to our portfolio co @Taktile on their $20M Series A as they build towards becoming the leading decision platform for the financial industry. Well done to you both and the team 👊🏻

[Ross Mason @rossmason]

Really enjoyed being back on stage. Thanks to the whole @slushhq team for hosting such an iconic event! @ Helsinki https://t.co/M7v7a3Ts39