Alex Ross

Co-founder of research & creative agency @RedTorchLtd | Fan of (Test) Cricket 🏏, Lions 🏈, LFC ⚽️

[Kylian Mbappé @KMbappe]

Madame Celeste Amarilla,
Vous êtes une femme méprisable et indigne de sa fonction.
Vous ne représentez pas le Paraguay, ce pays qui a transpiré la passion et l’honneur tout au long de la compétition. Par votre inconscience et votre racisme décomplexé, le monde entier a déjà oublié le parcours et l’effort historique que vos joueurs ont réalisés durant cette coupe du monde pour laisser place à une dame incompétente donnant la pire image possible de son pays.
Je ne laisserai jamais aux gens comme elle, la liberté de laisser propager leur haine et leur racisme à travers le monde.

[Alex Ross @Rossi101]

@CricketopiaCom “This isn’t just bowling, this is pure theatre” 🤮

[Alex Ross @Rossi101]

@devjuninho just did it. crazy !

[Alex Ross @Rossi101]

@devjuninho Yeah going straight in the bin 😂

[Athlete365 @Athlete365]

A big step forward. 💪

Pau Gasol Sáez led his first global call as IOC Athletes’ Commission Chair - bringing together athlete representatives from around the world. 🌍

From new support programmes to shaping athlete wellbeing, there was plenty to discuss ahead of a busy 2026. 🙌

Find out more via the link below. 🔗

https://t.co/SvVQOCRHRs

#IOCAthletesCommission #Athlete365

[Alex Ross @Rossi101]

@williamxturner Legend. 💪

[Alex Boge @alexboge]

It truly puzzles me to watch people look at these stunning, awe inspiring images from NASA’s Artemis II mission, showing Earth and the Moon exactly as physics predicts, and their first instinct is to shout into the world:

“I am willfully ignorant. I reject evidence. I refuse to understand even the most basic science, and I would rather deny reality than accept it.”

There is something deeply broken in that mindset. Not skepticism, not curiosity, but a deliberate refusal to engage with reality itself.

These images are not just beautiful. They are a direct window into how the universe actually works. And some people would rather close their eyes than look.

[Alex Ross @Rossi101]

@SomersetCCC Interesting. I would have thought Graeme Hick achieved this…

[Alex Ross @Rossi101]

@SkyNews @NathanOgunniyi @skygillian Really sad. Horribly misinformed on the topic.

[Alex Ross @Rossi101]

@darrenrovell Good point. Brands grow (and keep their ‘moat’) by effectively balancing long-term brand building and short-term performance marketing. Feels like Nike has over focused on performance, while also underestimating the power of physical availability.

[Alex Ross @Rossi101]

@aakashgupta Great example of the importance of physical availability.

[Prometheus @CaribbeanRythms]

this is the average moon landing denier:

>never applied himself in a technical field
>can’t do basic math problems let alone trigonometry, calculus, linear algebra
>”what’s a vector?”
>has never set foot in an engineering workspace
>never seen a P&ID let alone read one
>never coded
>can’t read a schematic
>confuses mass and weight
>confuses voltage, current, and resistance
>”bernoullis principle?”
>cannot calculate slope between two points
>”I love Ancient Greeks, wrestling naked in the sun. Wait, pythagorean theorem? why would I need that?
>does not understand order of operations
>struggles with exponents and powers
>cannot work with fractions or ratios
>doesn’t know the difference between diameter, circumference and radius of a circle
>essentially mathematically illiterate
>thinks g force is a watch

I’d like to convince you one day about how great of an achievement this was for humanity, Sol.

[Alex Ross @Rossi101]

@Iancampbell1967 Legend. 🤝

[Alex Ross @Rossi101]

@MrMartinStreet @Vasi6309 @MLBEurope @baracca47 @Harry_Brook_88 @Phillies Yup. I’m a huge cricket fan btw - played for a long time - so I’m in no way taking away from its difficulty !

[Alex Ross @Rossi101]

@Vasi6309 @MrMartinStreet @MLBEurope @baracca47 @Harry_Brook_88 @Phillies Also, trying to hit a round ball with a round bat is pretty brutal!

[Alex Ross @Rossi101]

@Vasi6309 @MrMartinStreet @MLBEurope @baracca47 @Harry_Brook_88 @Phillies Ha yeah that would be a shock for sure!

my guess would be that baseball requires a slightly faster raw reaction time … but cricket would be more mentally taxing due to the bounce?

[Alex Ross @Rossi101]

@Free_Stylee_ @Caltermole @MrMartinStreet @MLBEurope @baracca47 @Harry_Brook_88 @Phillies A bit harsh… I think both sports require immense - albeit slightly different - skills.

Hitting a round ball at 100mph with a round bat must be so tough!

[Alex Ross @Rossi101]

@MrMartinStreet @MLBEurope @baracca47 @Harry_Brook_88 @Phillies No, they’re facing casual throw downs from a coach by the looks of it, facing a 100mph fast ball or a slider etc would be a different experience

[Alex Ross @Rossi101]

@MrMartinStreet @MLBEurope @baracca47 @Harry_Brook_88 @Phillies Or a cricket player facing an MLB pitcher