Round Barn Labs

Growth marketing firm. Paid marketing + Affiliate + CRO/UX. @Amazon @eBay @Reforge Alumni. 100s of clients like @Facebook @thredup @livenation @nextdoor @puma

[Round Barn Labs @RoundBarnLabs]

- Brand story - a reason to believe
- Key value prop + pain point it solves
- Tracking Platform e.g. impact, commission junction
- Cookie Duration Window - e.g. will credit commissions driven within 30 days of click

[Round Barn Labs @RoundBarnLabs]

What should your offer look like when reaching out to affiliates?

- Search Policy
- Brand Guidelines
- Earnings Per Click EPC
- Payout / Commission Rate
- URL and landing pages to use

[Round Barn Labs @RoundBarnLabs]

7. Thinking long term and having great relationships can unlock big upside via optimization. At ebay we did this delivering an added $40M in one quarter utilizing smart optimization techniques

[Round Barn Labs @RoundBarnLabs]

What potential does your eCom brand have with affiliate marketing?
1. Diversification: It gives you another viable lever in performance marketing diversifying away from Paid Search, Paid Social, even Email, SMS, Amazon, and Organic Search/Content.

[Round Barn Labs @RoundBarnLabs]

6. Build relationships with partners that can last years if you care for them and manage them well

[Round Barn Labs @RoundBarnLabs]

1. Provide feedback on partners

2. Attend and participate in biweekly calls

3. Provide creative, content, and offers

[Round Barn Labs @RoundBarnLabs]

Time you need to spend to get your brand's affiliate program set up?

An average of 3 hours per week to do the following:

[Round Barn Labs @RoundBarnLabs]

8. Set key goals for CAC/CPA, ROAS, and Revenue and track planned initiatives toward those.

9. How is their performance?

Monitor declining and increasing revenue partners over time to determine optimization opportunities

[Round Barn Labs @RoundBarnLabs]

Here are the 9 elements you need to keep in mind to measure the effectiveness of affiliate marketing for your DTC EComm brand

A thread:

[Round Barn Labs @RoundBarnLabs]

6. Choose an attribution tool

Recommend utilizing an attribution tool like TripleWhale or Northbeam.

7. Time to communicate

In house team should coordinate with their internal database numbers to compare data sets

[Round Barn Labs @RoundBarnLabs]

@JaiminDesai93 👋

[Vala Afshar @ValaAfshar]

Many people die at twenty five and are not buried until they are seventy five.

—Benjamin Franklin

[Round Barn Labs @RoundBarnLabs]

@NalleWinery Gorgeous

[Round Barn Labs @RoundBarnLabs]

@weworkremotely ☕️

[Round Barn Labs @RoundBarnLabs]

@TurnerNovak