Route Research

Audience measurement for Out of Home Advertising in Great Britain

[Route Research @RouteResearch]

We’re no longer active here, but we've found a new route—over at LinkedIn! We’re posting regularly there, so be sure to follow us for all the latest updates. See you there!

https://t.co/aPJeEl6Emz

[Route Research @RouteResearch]

Collaboration, Optimism, Inspiration and Ease...

Our CEO @MsDeniseTurner shares some takeaways from the @worldoohorg Global Congress in Hong Kong

here @TheMediaLeader

https://t.co/hLbYCClJSc

[Wildstone @WildstoneUK]

According to PWC's report for @OutsmartOOH the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1 increased from 61% to 65% year-on-year.

Excellent news for our fast growing industry! Wildstone takes pride in leading the transformation of OOH advertising by digitising outdoor media assets throughout the UK, Europe and beyond.

Read the full report on their website.

#DOOH #OutdoorMediaInfrastructure #oohadvertising #oohmedia

[Outsmart @OutsmartOOH]

OOH breaks through 5% barrier says @worldoohorg President Tom Goddard in Hong Kong🔗https://t.co/Xl7ntaSgy6 #ooh #growth #dooh #oohmedia #oohadvertising

[Route Research @RouteResearch]

Out of Home advertising reports +16% growth in revenues in Q1 2024

https://t.co/pFGTwSf5pM

[Route Research @RouteResearch]

WOO president: OOH needs more measurement and adtech

https://t.co/XTeJDQBpXv via @TheMediaLeader

[Institute of Practitioners in Advertising (IPA) @The_IPA]

June is upon us, and that means a new month of IPA events.

For the full list of upcoming IPA events, including July's #IPABusinessGrowth Conference: https://t.co/93hEn4vvZg

[Route Research @RouteResearch]

Really looking forward to the @worldoohorg conference in Hong Kong this week,

including our very own Denise Turner on Measuring the World.

Full line-up here:

https://t.co/cpPdVpZnef

[Institute of Practitioners in Advertising (IPA) @The_IPA]

What can you expect from our jam-packed, hybrid #IPABusinessGrowth Conference 2024 in July?

[Route Research @RouteResearch]

Really looking forward to the EMRO conference in Vienna!

Particularly (obvs!) a Magellan-themed presentation from our Chief Strategy Office @euanmackay

Are you going? See you there!

😎

[Campaign @Campaignmag]

Ad industry bodies criticise Edinburgh OOH ban @ad_association @OutsmartOOH https://t.co/15J6zg0wRw

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Seventy-nine case studies have been entered into the IPA #EffectivenessAwards 2024, marking the highest number of entries since 1992.

For the full list of entries: https://t.co/4hhPbwVQqQ

[Route Research @RouteResearch]

Game on!

Thought it might be a good time to remind you all about this...

[Route Research @RouteResearch]

Getting ready for a General Election later this year?

OOH will be central to campaigns.

And our dashboard here will help political planners target marginal seats via a high-reach, trusted medium:

https://t.co/oc7jt5pceH

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Seventy-nine case studies have been entered into the IPA #EffectivenessAwards 2024, marking the highest number of entries since 1992.

[Route Research @RouteResearch]

Barb has joined the MRC - the US-based auditor of audience measurement services.

More here @TheMediaLeader

https://t.co/Im0gVcIxQB

[Outsmart @OutsmartOOH]

📢 New speakers announced for the @worldoohorg Global Congress in Hong Kong. All the details on the Outsmart OOH website🔗https://t.co/sbV1pk0egS

[Route Research @RouteResearch]

"Creating the Britain's OOH currency is no easy feat.

"It involves the unseen work of 100s of fieldwork interviewers out in the field in all sorts of weather..."

Our Marketing & Insight Manager, Eda Incekara, takes to the Surrey hills, here:

https://t.co/Iw7nylfCyW

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Will you be joining us in July for the annual #IPABusinessGrowth Conference?

Our expert line-up of speakers will unveil the new commercial opportunities available, & give guidance on the big topics impacting agencies & their clients.

Secure your place: https://t.co/BT7EQFGqfu

[Outsmart @OutsmartOOH]

JCDecaux's Sylvain Le Borgne will be the keynote speaker on day two of the @worldoohorg Global Congress in Hong Kong from June 5-7. The theme of his address is 'How data can add value to Out of Home.' Registration details via our website 🔗https://t.co/QUegjxfQg2

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Whether you are new to this, or you are a long way into the journey, Adland's Wellbeing Lab includes nearly 100 resources to help the mental wellbeing of you, your staff, & our industry, as well as showcasing stories from those already at the forefront: https://t.co/Nv3WZfsPt3