"South Africa and Ireland, that have been the most vocal about Israel’s genocide in Gaza are now ‘targeting foreign nationals’ in extreme ways. In both cases, the violence appears to be driven by organised groups that seemed to emerge out of nowhere. Fascinating." From Threads.
Fox paid $485 million for the rights to broadcast this World Cup. The New York Times put the fair market value at $1 to $1.5 billion. The hydration break is how Fox gets its money's worth.
FIFA announced mandatory 3-minute pauses midway through each half of all 104 World Cup 2026 matches, not just hot ones. That includes games inside climate-controlled domed stadiums with roofs. The announcement came at a World Broadcaster Meeting in Washington DC. FIFA said the decision was made after consultation with coaches and broadcasters.
A few months later, FIFA gave broadcasters the green light to sell ads during the pauses. Fox gets 2 minutes and 10 seconds per break, starting 20 seconds after the whistle and ending 30 seconds before play resumes. Across all 104 games, that's 832 potential ad slots that didn't exist in soccer before this tournament. Fox and Telemundo project a combined $850 million in ad revenue from the 2026 World Cup.
The player welfare argument is also real. Argentina's Enzo Fernandez said he felt "dizzy" in "very dangerous" temperatures during last summer's Club World Cup in the US, where some games approached 100 degrees Fahrenheit. FIFA had reason to act. But it applied those breaks to every match regardless of conditions, and opened a commercial window that makes this World Cup more ad-friendly than any before it.
Fox proved the point on day one. In the opener between Mexico and South Africa, Fox missed the 30-second return window FIFA mandated. The ball was already in play when the network came back from commercials.
Coca-Cola, a top-tier global FIFA partner for decades, runs the hydration stations on the field. That same 3-minute pause serves three commercial interests at once: the field sponsor, Fox's ad revenue, and Fox's streaming subscribers.
The 2030 World Cup goes to Spain, Portugal, and Morocco. The 2034 tournament lands in Saudi Arabia. Both regions see extreme summer heat. FIFA has not confirmed whether the pauses will outlast this summer's tournament. But $850 million in new advertising inventory tends to answer that question on its own.
van Dijk at 34 scoring in the World Cup to become the highest Dutch scoring defender in history while Vidic was retired and Ferdinand was getting his cheeks slapped every week at QPR.
Never compare them again.
Un equipo secreto de contratistas israelíes, que afirma haber manipulado más de 30 elecciones en todo el mundo mediante piratería informática, sabotaje y desinformación automatizada en redes sociales, ha sido desenmascarado en una nueva investigación de The Guardian.
La unidad está dirigida por Tal Hanan, un exmiembro de las fuerzas especiales israelíes que ahora trabaja de forma privada con el seudónimo de «Jorge». En más de seis horas de reuniones grabadas en secreto, Hanan y su equipo hablaron sobre cómo podrían obtener información sobre sus rivales, incluso pirateando cuentas de Gmail y Telegram.
In my lifetime, China lifted 850 million people out of poverty, while the US created one trillionaire. It is clear as day that socialism is the key to our future.
A trillionair, yet his name does not appear on a single school, university, library, museum wing, hospital, stadium, arena, airport, or endowed chairs. What a colossal waste of a human lifetime.
Growing up in South Africa, coding always felt like it belonged to someone else's language.
So I built my own.
Introducing CMT-IsiZulu — write Python code in isiZulu South African can now write codes in their home language
🇿🇦 Sikhona. We exist.
https://t.co/yPjDg6rN08
I saw a post on Reddit that said that “The underlying purpose of AI is to allow wealth to access skill while removing from the skilled the ability to access wealth.” And I don’t think I’ve ever seen AI described so incisively.