Roy Li

Studio Quality Photos without the Studio
📸 Co-founder @ — studio photos in 60 seconds
Staying lean.
MRR Goal: $10k
🟩⬜⬜⬜⬜⬜⬜⬜⬜⬜
No VC. No fluff.

[Roy Li @RoyMorWaz]

https://t.co/YUfOTMXAgk: Studio quality photos without the studio, models or prompts https://t.co/J0FxmPU9ZJ via @producthunt

[Roy Li @RoyMorWaz]

The best social media accounts aren't the loudest.

They're the most consistent.

Loud gets attention once.
Consistent earns trust over time.

Trust converts.
Attention alone doesn't.

Show up tomorrow. And the day after.

[Roy Li @RoyMorWaz]

A small business owner spent £2,000 on ads last month.

12 sales.

She updated her product photos. Same budget. Same targeting.

31 sales the next month.

The ads were fine. The trust gap was in the photos.

Visual credibility is the most underrated conversion lever in e-commerce.

[Roy Li @RoyMorWaz]

Social media managers: what's the one thing clients always ask for that you know won't actually move the needle?

Mine: "Can we get more followers?"

Followers aren't the metric. Engagement from the right followers is.

What's yours?

[Roy Li @RoyMorWaz]

The 3-part content formula every small business should use:

1. Problem — name the pain your audience feels
2. Insight — give them a perspective they didn't have
3. Action — one thing they can do today

PIA.

Works on every platform. Works in every niche. Works every time.

[Roy Li @RoyMorWaz]

"You need to post every day to grow on social media."

False.

You need to post consistently and usefully.

3 high-value posts a week beats 21 low-effort ones every time.

The algorithm rewards saves and shares — not frequency.

[Roy Li @RoyMorWaz]

Before you post anything, ask one question:

"Will my reader's day be better after reading this?"

If yes: post it.
If no: rewrite it.

That single filter changes your content quality overnight.

[Roy Li @RoyMorWaz]

Question for e-commerce founders:

When a customer bounces from your product page — what do you think they're reacting to?

A) The price
B) The photos
C) The copy
D) They're just browsing

I have a strong opinion on this. Curious if yours matches.

[Roy Li @RoyMorWaz]

Day 41.

Entering Week 7. Post-launch metrics are settling.

What we know: artisan/handmade sellers are retaining at the highest rate.

What we don't know yet: whether new signups are coming from PH referrals or organic search.

Next week we'll have enough data to answer that.

[Roy Li @RoyMorWaz]

3 product page elements that drive more conversions than a discount:

1. Consistent lighting across all images
2. At least one lifestyle context photo
3. Clear visual hierarchy (hero → detail → context)

Shoppers don't buy products.

They buy confidence.

[Roy Li @RoyMorWaz]

5/ What to expect in Week 7:
→ Images back online
→ First case study with real conversion data
→ More artisan segment stories

Follow along for the real numbers, not the highlights reel.

SharpShoot: https://t.co/J0FxmPU9ZJ

[Roy Li @RoyMorWaz]

Week 6 of building SharpShoot in public.

Last Sunday: Product Hunt launch day.
This Sunday: first full post-launch week done.

Honest numbers and what's next 🧵

[Roy Li @RoyMorWaz]

4/ What we're doing about it:

Raising the API spend cap this week. Back to visual content (Imagen 4 Ultra) next week.

Also: first proper case study in the works — real before/after CVR data from a beta user who's been with us since day 1.

[Roy Li @RoyMorWaz]

The most common feedback from SharpShoot users in the first week post-launch wasn't about image quality.

It was about time.

"I didn't realise how many hours I was wasting on this."

The best product isn't always the one with the best features.

It's the one that gives you your time back.

[Roy Li @RoyMorWaz]

Most e-commerce founders think they have a traffic problem.

They don't.

They have a trust problem.

A visitor who doesn't trust your photos won't buy — no matter how much you spend on ads.

Fix trust before you fix traffic.

[Roy Li @RoyMorWaz]

A jewelry seller came to us with 89 SKUs.

Problem: 6 years of product photos. 4 different setups. No visual consistency.

She ran SharpShoot on her entire catalog in one afternoon.

One visual style. 89 products. 214 images.

She said: "I kept refreshing my store page because it finally looked like a real brand."

That reaction is why we built this.

[Roy Li @RoyMorWaz]

use Sharpshoot ONLY if you're serious about your product photography... or else... keep using your 4th gen iPhone, see where that gets 'ya :)

[Roy Li @RoyMorWaz]

@LeahHun46167833 @endapraditya Happy to learn you're using Sharpshoot... if you have any comments/improvements/suggestions - lmk