Rubens Ferner

Design & Development for DTC Brands looking to scale.

[Rubens Ferner @RubensFerner]

Most agencies offer “Conversion & Retention.”

At Contara, we split that into two dedicated Growth Engines:

🧠 RPV Team → Increases Revenue Per Visitor through CRO, UX, AOV, and PDPs.

❤️ LTV Team → Grows Lifetime Value via post-purchase, loyalty, winbacks.

Come work with us.

[Rubens Ferner @RubensFerner]

@FortniteStatus Bruh hurry up lol

[Rubens Ferner @RubensFerner]

@umzrs Image

[Rubens Ferner @RubensFerner]

I spent 10 minutes auditing @drinksprinter a brand that just launched by @KylieJenner, and found 4 revenue fundamentals worth building now before they scale.

Getting these right early means every dollar they spend on acquisition works harder from day one.

Here's what I'd focus on:

1. The free shipping threshold is set too low. At $50, a customer buying a single $40 pack barely needs to add anything to qualify. Pushing the threshold to $65-70 creates a real decision point and turns that progress bar in the cart into an actual conversion lever. Small change, immediate AOV impact.

2. The cart isn't pushing pack upgrades. A single-flavor 1-pack buyer is the perfect upsell candidate. At $2/serving OTP or $1.70 on subscription, moving them to a 2 or 3-pack has clear per-serving savings to anchor the ask. A simple nudge inside the cart drawer, "stock up and save, drop to $X per serving with the 3-pack," is low dev lift and direct AOV impact.

3. A build-your-own bundle could unlock a new buyer segment. Some people want 40 servings but not 40 of the same flavor. Letting customers mix and match flavors across a 2 or 3-pack removes that friction entirely and gives the "best value" badge on the 3-pack a real reason to convert.

4. There's a real opportunity to make the subscription offer work even harder. The PDP leads with 15% off on subscribe, which is a solid hook. Clarifying how customers unlock even deeper savings over time, something like showing a simple tier progression toward that 30% off figure already mentioned in the cart, turns a one-time discount into a reason to stay long-term. A little more transparency around the savings journey on the PDP could meaningfully lift both subscription conversion and retention without any new tooling.

It could be all buildable natively in Shopify with a dev's help. This could increase revenue MASSIVELY and set them up for success early on.

The brands that nail these fundamentals early are the ones that scale efficiently. The ones that skip them spend twice as much to get the same result.

[Rubens Ferner @RubensFerner]

I spent 10 minutes auditing @drinksprinter a brand that just launched by @KylieJenner, and found 4 revenue fundamentals worth building now before they scale.

Getting these right early means every dollar they spend on acquisition works harder from day one.

Here's what I'd focus on:

1. The free shipping threshold is set too low. At $50, a customer buying a single $40 pack barely needs to add anything to qualify. Pushing the threshold to $65-70 creates a real decision point and turns that progress bar in the cart into an actual conversion lever. Small change, immediate AOV impact.

2. The cart isn't pushing pack upgrades. A single-flavor 1-pack buyer is the perfect upsell candidate. At $2/serving OTP or $1.70 on subscription, moving them to a 2 or 3-pack has clear per-serving savings to anchor the ask. A simple nudge inside the cart drawer, "stock up and save, drop to $X per serving with the 3-pack," is low dev lift and direct AOV impact.

3. A build-your-own bundle could unlock a new buyer segment. Some people want 40 servings but not 40 of the same flavor. Letting customers mix and match flavors across a 2 or 3-pack removes that friction entirely and gives the "best value" badge on the 3-pack a real reason to convert.

4. There's a real opportunity to make the subscription offer work even harder. The PDP leads with 15% off on subscribe, which is a solid hook. Clarifying how customers unlock even deeper savings over time, something like showing a simple tier progression toward that 30% off figure already mentioned in the cart, turns a one-time discount into a reason to stay long-term. A little more transparency around the savings journey on the PDP could meaningfully lift both subscription conversion and retention without any new tooling.

It could be all buildable natively in Shopify with a dev's help. This could increase revenue MASSIVELY and set them up for success early on.

The brands that nail these fundamentals early are the ones that scale efficiently. The ones that skip them spend twice as much to get the same result.

[Rubens Ferner @RubensFerner]

I've started a dedicated small service provider for DTC brands that need landing pages, design or dev for Replo & Instant pages with my wife. If you ever need help, here's our website: https://t.co/bZDICpwrFv

[Rubens Ferner @RubensFerner]

@realwct1234 Make sure to also have a good creative strategist and a landing page strategist. I could do both for ya if you needed it!

[Ajay @1ajaay]

In 2026 EVERY ecom founder knows the their hero section is the most important part of their landing pages

Yet I still see so many brands get them wrong, meaning they're losing out on a TON of purchases 🫠

After creating over 3000+ hero sections, I've put together 25 of the best that we've designed into a Figma swipe file 🪄

If you want some inspiration to help you improve your hero sections, simply Retweet + Reply 'Convert' and I'll DM the file to you (must be following) 🏄‍♂️

[Rubens Ferner @RubensFerner]

@1ajaay Convert

[Rubens Ferner @RubensFerner]

@jforjacob 💯

[Rubens Ferner @RubensFerner]

@scaling_shields Why in the heck am I not doing this

[Rubens Ferner @RubensFerner]

@demeteralexx Audit

[Alex @demeteralexx]

Agencies charge $5k for a landing page CRO audit

I built a 4-agent AI system that does it for free in minutes

Giving it away free

Research agent, lp mapping agent, CRO audit agent, feedback loop agent

Comment "Audit", RT + Like & I'll DM it

(Must follow)

[Dom @AuthenticDom]

If your ads go unprofitable every time you try to scale, this is why ⬇️

It took me 6.5 years and millions spent on FB to figure out what actually unlocks consistent $10K-20K days with strong margins.

And It's not better ads or a better offer.

It's something 95% of us in ecom completely ignore and keeps us from hitting those massive days that we work so hard for.

And if you're stuck at low budgets and go unprofitable every time you try to scale, I guarantee you're of that 95% that are ignoring it.

So here's a 20 min loom video I made showing exactly what it is and how to implement it in less than 30min.

This took me 6.5 years to learn. It'll take you 20 minutes.

Just Like & comment "Send" and I'll DM it.
(must be following)

[Rubens Ferner @RubensFerner]

@AuthenticDom Send

[Rubens Ferner @RubensFerner]

@jacob_posel Who’s Codex lol

[Rubens Ferner @RubensFerner]

@eCom_Amin ADV

[Rubens Ferner @RubensFerner]

@eCom_Amin Haha that’s so funny I built that advertorial for Michael Todd Beauty.

[Rubens Ferner @RubensFerner]

@indicatorfn hi

[Rubens Ferner @RubensFerner]

@indicatorfn @grok Me me me lol