๐ฌ๐ผ๐๐ป๐ด๐๐ ๐ท๐๐๐ ๐ฑ๐ถ๐ฑ ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐๐ถ๐น๐ฑ ๐ณ๐ผ๐ฟ ๐๐น๐ฎ๐ฐ๐ธ ๐๐ฟ๐ถ๐ฑ๐ฎ๐โฆ
They shut down their ๐ฒ๐ป๐๐ถ๐ฟ๐ฒ ๐๐ถ๐๐ฒ.
And theyโre running ~๐ฎ๐ฒ๐ฌ ๐ฎ๐ฑ๐ to a password page with a countdown timer.
Meanwhile ๐๐๐บ๐๐ต๐ฎ๐ฟ๐ธ & ๐๐น๐ฝ๐ต๐ฎ๐น๐ฒ๐๐ฒ already have their sales live.
So why would a big brand turn off their store this week?
(๐๐๐น๐น ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ฑ๐ผ๐๐ป ๐ถ๐ป ๐ง๐ต๐ฟ๐ฒ๐ฎ๐ฑ ๐ ๐งต)
@mrsharma the female-focused networks part is the whole story imo. TV didn't work because it was TV, it worked because it put the ad in front of a woman Meta had never served it to. did they see new-customer rate go up or was it mostly existing buyers finally converting?