Educators: not content creators by default.
When a global pandemic kicked “online teaching” 10 years into the future..
.. educators had to learn:
Video!
"But it’s hard to make.."
There’s a simple way to make educational video content: https://t.co/mWFRrEBW0W
My thumbnail process:
1. Come up with a SIMPLE idea that can INSTANTLY be understood.
2. Take a bunch of photos or a video clip to screenshot from.
3. Spend 5 hours in Canva creating 4-5 variations.
4. Test in Thumbsup·tv and choose a winner.
This is a before and after 🤗
I just hit 14,000 subscribers on YouTube.
Some surprising learnings:
1. You can make a living from ads alone.
2. You have to become a pro videographer
3. You find your own style by remixing other's work
4. You have to forget about subscribers
5. You never have to go viral
Who is your favorite teacher on LinkedIn/YouTube?
Tag them below—would love to find new inspirations for educational content 🧠
I'll start with 3 favorite online teachers ↓
Marques Brownlee
Brian Dean
Greg Gunn
Your turn ↓
100x your joy of work:
Gamify work.
- I love YouTube Analytics for the gamification of my work life.
Play the long game.
- I think of myself as the consistent tortoise racing against the cocky hare.
Micro vs. macro.
- My daily ambition is modest. 10-year ambition is wild.
I used to be an introvert.
Teachers told me to say SOMETHING.
I loved to play guitar. Hated performing.
Over the years, I realized it’s a need for preparation.
I want to think before I talk.
I need to practice before I perform.
Full story: https://t.co/X55iydY5jO
@NicholasFerroni Sad. But one short term solution for the individual teacher could be to teach online. Classroom teachers have all the basic skills - just need the tools and training for creating content.
HUGE gap between “beginner” and “expert” video maker.
It’s like a time-glass distribution:
Lots of help to find when you’re at level 0.
Lots of help to find when you’re at level 100.
But between the extremes.. You’re on your own.
Not entirely: https://t.co/X55iydY5jO
Them: "How can I make explainers like you?"
Me: "Do less."
Here are 3 ways to simplify your animations:
1. Delete everything that isn't primary
2. Force yourself to max 5 assets per scene
3. Limit your number of colors.
Give it a try.
#animation#vyond#simplicity
5 things I did to add 13,000 new YouTube subscribers:
1. Focused on niche topics I could rank for.
2. Showed my personality in every video
3. Find a hero and follow in their footsteps
4. Double down on what works.
5. Create your own templates.
Online learning is lonely:
No surprise that only ≈ 5-15% of students complete a course.
You should join a community. That's where the learning happens.
'Video Maker's Coaching Community is open now.
Join us—👉🏻 https://t.co/TrVm0LXqel
The tool my students are most excited about:
(After Vyond, of course)
https://t.co/nrVOe4KryU
It counts words. But it also does a lot of other useful things for video creators:
- See Speaking time
- Check Keyword density
- Instant 'Thesaurus' synonyms
- Check Reading level
"What do you do for a living?"
Me:
In this clip, I'm trying to fist-bump an animated character.
These ideas for small clips take a lot of time to create.
It's what makes the production of videos fun.
My principle is: If it's easy to create, it's probably boring to watch.
"One ring to rule them all."
(Sadly, this doesn’t apply to video production.)
To make a video interesting, various formats are key.
I use 3 main ones:
Camera footage.
Animation.
Screen-recording.
My free workshop will get you started: https://t.co/X55iyefGbm
All teachers are content creators.
(How to succeed with a 'flipped classroom')
The flipped classroom is where research happens at home, and class time is reserved for interaction, discussion, and mentoring.
Enrollment for the Community is now open: https://t.co/NzkdvYnTu8
Color is a tough nut to crack.
Luckily, there are great tools to help us out.
(Color is the #1 thing new animators struggle with)
The site I use is called https://t.co/R23PKElwkT
You can generate palettes, browse popular ones, or create your own.
4 key elements to a strong explainer script:
Context + Analogy + Story + Examples
Use these 4 components to build your own script:
Watch an example here: https://t.co/MDGzmzz2J0
How I used to make videos:
1) Come up with idea
2) Draft a script
3) Delete the script
4) Watch YouTube for 2 hours
5) Postpone to tomorrow
How I make videos today:
1) Prepare
2) Record
3) Edit
A simple structure is 100% necessary.
Here's mine: https://t.co/X55iyefGbm
You've heard of branching scenarios.
(Those time-consuming lessons, right?)
Well, they don't have to be hard to make.
You need 3 things:
1. Use one of the structure templates here: https://t.co/AaaNFqbVBY
2. Use Vyond to create 30-60 second chapters.
3. Use YouTube or links.
Advice I would give to online educators:
Get good at 1 content format:
a) Animation
b) Camera footage
c) Sound recording
I see educators make the mistake of doing too much at first. Lower your format-ambitions, and wait with the full-blown "masters of YouTube" type of video.