Rukshika Bernadiene Perera

I build the infrastructure that keeps DTC brands running. Payments · Shopify · Data · 10 years · $150M+ scale. 📈📊⛑️

[Rukshika Bernadiene Perera @Rukshika1]

If you're a functional lead, this is for you.
You don't need to wait for someone at the top to fix the culture.

Share honest feedback upwards. Break the fear of admitting gaps. Build the environment where people tell you what's going wrong before it becomes a crisis.

Ask yourself tonight: did I add value to the people around me today?

Not only did I hit my metric. Did I actually make things better?

You don't need permission to start.

Accountability begins with you.

[Rukshika Bernadiene Perera @Rukshika1]

The people who can actually shape a company's culture aren't always at the top. Most of the time, they're in the middle. And most of them don't realise how much power they actually have ---->

[Rukshika Bernadiene Perera @Rukshika1]

BlackBerry and Motorola didn't lose to better technology. They lost to better thinking. Apple was playing a completely different game, design, simplicity, emotion, and experience. The thing that actually made the change.

The gap between optimising what you have and building what comes next is where most companies quietly fall behind without noticing.

Gillian Tett documented this in The Silo Effect.
Organisations fragment into isolated groups, each hoarding what they know, because sharing information feels like giving away power.

The Challenger disaster. The 9/11 Commission. The Sri Lanka Easter bombings.

Same pattern. Different geography.

The manager's job is to work with an incomplete puzzle.
Other people hold pieces. Some change without warning. Some are deliberately kept off the table.

You will never have the full picture.

The question is whether you've built a culture where people actually share what they know, before something breaks.

BlackBerry had the enterprise. They had the addiction. They had the nickname.

They lost to a toy, because they thought the toy was the threat.

Not their own inability to change.

[Rukshika Bernadiene Perera @Rukshika1]

https://t.co/luayh0qyeJ

[Rukshika Bernadiene Perera @Rukshika1]

@itsbhaveshp Exactly, and most brands never even think to test it that way. The thumb scroll experience is a completely different world.

[Rukshika Bernadiene Perera @Rukshika1]

10 years in DTC. Brands at every stage, every size. The complaint is always the same.

"Meta isn't delivering."

But 70–80% of visitors are gone within 3 seconds of landing.

That's not a Meta problem.
That's your conversion environment.

8 reasons, and the fix 👇

[Rukshika Bernadiene Perera @Rukshika1]

A 1% CVR improvement on $500K ad spend = $5,000 recovered. Every month. Without touching the ad budget.

Fix the environment before you scale the spend.

#DTC #Ecommerce #CRO #Meta #Shopify #ConversionOptimisation

[Rukshika Bernadiene Perera @Rukshika1]

Full breakdown, 8 reasons, the AI tools that actually help, and the one number every DTC brand should be tracking on mobile:

https://t.co/HneRHbWKks

[Rukshika Bernadiene Perera @Rukshika1]

https://t.co/qMK8n2ffiQ

[Rukshika Bernadiene Perera @Rukshika1]

https://t.co/qMK8n2ffiQ

[Rukshika Bernadiene Perera @Rukshika1]

@acce @ChatGPTapp @PayPal Are there any fees for consumers or merchants using PayPal checkout in ChatGPT, or is it the same as standard PayPal transaction fees? The article says merchants' inventory will be listed in ChatGPT, how do businesses apply or sign up to participate?

[Rukshika Bernadiene Perera @Rukshika1]

@jfudem @RomanEcom Done, dropped you a DM

[Rukshika Bernadiene Perera @Rukshika1]

@jfudem @RomanEcom Hi Jonathan, could you connect me as well with your PayPal deal team?

[Rukshika Bernadiene Perera @Rukshika1]

@EcZachly Hey Zach, curious if you offer data engineering consulting for $250M+ revenue companies? We’re exploring partners who focus on outcomes, not just pipelines. Let me know if you’re open to chat.

[Rukshika Bernadiene Perera @Rukshika1]

@KeiraArts @JasonJh1319 @Shopify I don't think I have the option to drop you a DM. Are you able to share your email address with me so we can discuss further?

[Rukshika Bernadiene Perera @Rukshika1]

@KeiraArts @JasonJh1319 @Shopify Sure, I’ll DM my email address. Do drop me an email.

[Rukshika Bernadiene Perera @Rukshika1]

@KeiraArts @JasonJh1319 @Shopify Thanks, how about post checkout but before reaching the thank you page? For example like Carthook, OCU and Reconvert.

We did explore order editor as a replacement to cancellable. This was to facilitate the option to allow our customers to edit their orders.

[Rukshika Bernadiene Perera @Rukshika1]

@KeiraArts @JasonJh1319 @Shopify To clarify, the order editing app only allows to have a post purchase experience on the thank you page is that right?

[Rukshika Bernadiene Perera @Rukshika1]

@CoenHees @shopdev_ai Shopdev