Rule29

Branding Agency Specializing in Strategy, Design, and Making Creative Matter® in Print, Packaging, Web, Digital, Enviro, Video & Motion #EmployeeOwned

[Rule29 @rule29]

What SEO, AEO, and GEO Really Mean Now, and What Smart Businesses Should Do Next

@justinahrens argues that SEO, AEO, and GEO represent an evolution from traditional search ranking to answer extraction and AI-generated citation systems, meaning businesses now need not just discoverable websites, but clear, credible, and consistently structured brands that machines can confidently understand, trust, and reference.

Read the full feature @printmag https://t.co/JJiBO2OCah

[Rule29 @rule29]

The best creative work doesn't just entertain us. It helps us see ourselves, our stories, and the world around us a little differently.

That's one reason we're excited about the premiere of @sleepingatlast: Light Carries On - produced and filmed by our long time partner Brian MacDonald from @chasingwonder .

Through music, reflection, and honest storytelling, this film explores what it means to create meaningful work and live with intention. Themes that are close to our hearts at Rule29.

If you're looking for something thoughtful, inspiring, and deeply human, we encourage you to give it a watch. Let us know what part of the story stays with you.

🎬 Watch the premiere today and this weekend!!!

https://t.co/YvI9LTUYXH

#MakingCreativeMatter #SleepingAtLast #Creativity #Storytelling #Purpose #CreativeLife #Rule29

[Rule29 @rule29]

Reservation 15 of At The Table became a conversation about leadership, uncertainty, AI, burnout, pressure, family, purpose, and what it means to stay connected to yourself and others while the world keeps accelerating around us.

There was no agenda to solve anything. No performance. No pretending certainty. Just honest conversation.

One idea kept surfacing throughout the night: People are craving connectedness more than perfection. Connectedness to meaningful work.

To honest friendships. To teams they trust. To families they feel present with. To lives that actually feel aligned instead of simply productive.

At one point someone said: “The future will belong to leaders willing to admit they’re still learning.” Because underneath all the conversation about leadership and technology was something much more human:

People are tired. Not just physically. Emotionally.
Tired of performing certainty.
Tired of managing perception.
Tired of feeling connected to everything digitally while disconnected from each other personally.

And maybe that’s why nights like this matter. Not because anyone leaves with perfect answers. Because people leave reminded they’re not carrying these questions alone.

Grateful for conversations that help people feel a little more human again. If you are interested in moments like this - check out: https://t.co/hjtO75hm5r

#AtTheTable #Leadership #Connectedness #Community #Authenticity #HumanConnection

Thank you John Pobojewski, Scott Hursthouse, Aveline Hauser, Jonathan Fiala, and Brad Farris for joining!

[Rule29 @rule29]

Welcome back, Jenn Totten.

We’re excited to have Jenn rejoin the Rule29 team as Senior Account Lead.

She brings deep experience in brand strategy, storytelling, client leadership, and helping brands turn complex ideas into meaningful work.

https://t.co/ddLpKZYFiI

[Rule29 @rule29]

When everyone can design, what matters changes.
AI makes creation easier. Clear thinking becomes the edge.

The brands that win won’t make more. They’ll mean more. Read: https://t.co/tFdMlQKmHB
Let’s connect.

#AI #BrandStrategy #Design

[Rule29 @rule29]

What happens when an industry starts acting like a platform, not just a show? Working with Amusement Expo International, we helped connect operators, manufacturers, and innovators in a bigger way.
Strategy. Theme. Design. AI. Advertising. More to come.
https://t.co/EnwlcixmTA

[Rule29 @rule29]

What happens when we stay in the tension between who we are & who we feel expected to be? Most push past it. We didn’t. At The Table, we stayed long enough for real stories to show up. And that’s where connection happens. https://t.co/GuO4sWwOrM
#AtTheTable #Leadership #Community

[Rule29 @rule29]

From performing in the system… to rethinking it.

“I don’t just want to be part of the story anymore. I want to help shape how the story is told.”

Rhyon Brown on @DesignOfPodcast: https://t.co/qecyzdH78H

[Rule29 @rule29]

The new Printing Solutions site is live.
https://t.co/XoqsAp2ZEt
Built by our team as part of the O’Neil platform.
Rooted in history. Designed for what’s next.

Clear story. Better experience. Stronger system.
Take a look 👇

#MakingCreativeMatter #Print #Brand @ONeilPrinting

[Rule29 @rule29]

What do you think?

[Justin Ahrens @justinahrens]

The tools may evolve, but the purpose does not. Design helps people understand, feel, trust, and act. If the thinking is unclear, AI will scale confusion. If the message is weak, it will amplify noise. If purpose is absent, it will produce emptiness at scale. This is where designers hold agency. More than ever before.

https://t.co/azEkwRA4ub

Some of my latest thoughts on the ever changing dance with AI and design.

@printmag @AIGAdesign @rule29

[Team Red, White & Blue @TeamRWB]

Flag runs, every month, no excuses. 🦅

Our El Paso chapter, led by Chapter Captain, Kenny, commits to running with the flag every month.

This month alone they have conducted flag runs with four high school JROTC units and one college ROTC unit.

[Rule29 @rule29]

Food tells the story of where you’re from. American Potluck celebrates the dishes that define each state.
And calls attention to a harder truth.
48M people in the U.S. face hunger.
Every state brings a dish. Everyone deserves a meal. https://t.co/2e6Rhrh0kW
#FoodForAll #EndHunger

[Rule29 @rule29]

Most purpose statements sound good. Few actually guide decisions.

ON Purpose is our way to close that gap. Not words. Practice.
Live it. Lead it.

https://t.co/iItVVClg4t

#PurposeDriven #Leadership #CompanyCulture #Business

[Rule29 @rule29]

Coming soon to @DesignOfPodcast

[Design Of Podcast @DesignOfPodcast]

Coming soon to our show the creator of The Open Door Podcast - Rhyon Brown - listen to her latest epi 👉Michael Strahan on reinventing yourself: From Super Bowl Champion to Med... https://t.co/a80qXNCe3i via @YouTube

[Rule29 @rule29]

Most business conversations stay on the surface.
Res13 didn’t. We moved past business—into legacy, trust, pressure, and repair. No presentations. No posturing. Just honesty.

Grateful for those who joined us!
Interested? 👉 https://t.co/GuO4sWwOrM
#AtTheTable #Leadership

[Rule29 @rule29]

As a former B Corp, we saw the gap. Purpose sounds right, but rarely shows up in the work. So we built ON Purpose. Turn values into daily action. https://t.co/my0h6SjJqI

[Rule29 @rule29]

Don't miss out on one of our favorite #Chicago agencies in the latest @DesignOfPodcast 😎🎙���👇

[Design Of Podcast @DesignOfPodcast]

New @designofpodcast episode with John Pobojewski from @span_studio. Style can get attention. But it can’t carry a brand on its own. The real challenge, especially for growing organizations, is not execution. It’s clarity.
What do you stand for? https://t.co/NW5x1HXQlu

[Rule29 @rule29]

Alice being Alice :)

[Alice Cooper @alicecooper]

You want more? Here's part four of 18 Alice Moments We Love To Death...

And don't worry, we've got plenty more stories to share...

🎧 https://t.co/VwrSQNumCk

[Rule29 @rule29]

Most of the brands we’re working with right now are running into the same three challenges. Here’s what we’re seeing:

https://t.co/bxkIKqc9Eb

#BrandStrategy #MarketingLeadership #BrandSystems
#CustomerExperience #BusinessGrowth

[Rule29 @rule29]

Kindness isn’t soft. It’s what most teams are missing.

Not more strategy. Better humanity.

That’s where trust, clarity, and performance actually come from.

👉 Read the full piece: 
https://t.co/Uc20iFlv8W

#Leadership #Culture #Kindness #Brand