We are excited to bring our technology to the sports arena for the first time as part of the @JDSports campaign, developed by @Rumfoords.
In addition to virtual try-on, we are introducing a new feature that allows customers to initiate purchases from the AR Mirror screen 🏀
🚪Connected by a stunning entryway, these spaces showcase the diverse, talented creators driving culture and style around the world. Powered by oncyber and built for us by TransparentHouse.
Extending the visions of six women creators from around the world into their dream virtual pop-up shops, our latest campaign for JD Sports: Pop-Up World 👇 🧵
The Pop-Up World campaign highlights six culturally-inspiring women creators from around the world. Up first: @swopes, representing NYC. Check out her Pop-Up World now:
https://t.co/aQUIOuFDpt
Join us for ᴏɴᴄʏʙᴇʀ ᴍᴏɴᴅᴀʏs ɴᴏ. 22 🌐
We’ll talk with @Rumfoords about:
👟 their in-world activation with @JDSports
🪄 their experience bringing brands like Adidas into the metaverse
❓your questions👇
can’t wait to vibe with y’all 🫶✨
https://t.co/ZBAX3o3uGr
🧠 The smart move for brands is to build their own Brand Corpus, protecting, licensing, and nurturing their IP. This lets them navigate the risks posed by generative AI and secure their legacy.