Big news for Punjab.
GTC NEWS is now available on Airtel Digital TV, Channel No. 570.
Punjab di khabar. Punjab di awaaz. Hun Tuhade Airtel DTH te.
Tune in for breaking news, ground reports and the stories that matter to you.
@gtcnewsonline
Khabar Tuhadi
#GTCNews #AirtelDigitalTV #Channel570 #PunjabNews #KhabarTuhadi #PunjabiNews #NowOnAirtelDTH
JioHotstar sold thousands of crores of ad inventory this year.
Not one rupee of it was bought on SEC segments.
Think about that. The biggest ad deals in Indian media history were done on views, impressions and reach. Meanwhile our television ratings system still speaks in male, female, SEC A, SEC B.
Advertisers moved on years ago. YouTube and Meta have been selling on views and impressions for over a decade. Real-time dashboards. Census-level counts. Not a panel in sight. Every marketer in India already lives in that world.
And here's the bigger problem. TV is still measured by a panel. Even the expanded target of 1.2 lakh metered homes is a sample standing in for crores of TV households. Digital platforms count every second watched on their own servers. And they report their own numbers. No other advertising medium in India grades its own homework.
The fix is not a bigger panel. The fix is API access.
Mandate every OTT, CTV and digital video platform to give the accredited measurement body real-time API access to aggregated, anonymised viewership data. Put one watermark on every beam. Measure the content, not the pipe.
One programme. ONe streaming Channel. One number. Every screen. Call it the CRP. The Content Rating Point.
No more sample of thousands. A census in crores. Real time. Impossible to influence, because there is no panel left to influence.
NO INVESTMENT IN METERS AND ACQUIRING HOSUEHOLDS.
The Television Ratings Policy 2026 already says measurement must be technology-neutral. The door is open.
Time to walk through it.
One currency. One truth. Every screen.
@MIB_India@AshwiniVaishnaw
@RabindraGTC Visionaries don’t just create channels — create eras. Sir, your journey is truly inspiring. Respect for the passion and resilience. Proud as you are our boss
If you missed it yesterday, then here is the inaugural episode of #SweetyBeuatyParlour
https://t.co/7ZBwnVJeDo
Get ready to watch the bittersweet journey of every small town Punjabi girl through love, life and career
ਪਿਆਰ, ਸੁਪਨੇ, ਜ਼ਿੰਦਗੀ ਤੇ ਕਰੀਅਰ… ਹਰ ਛੋਟੇ ਸ਼ਹਿਰ ਦੀ ਪੰਜਾਬੀ ਕੁੜੀ ਦੀ ਮਿੱਠੀ-ਕੌੜੀ ਕਹਾਣੀ ਦੇਖਣ ਲਈ ਹੋ ਜਾਓ ਤਿਆਰ। ‘Sweety Beauty Parlour’ (Episode1) Part 1
ਵੇਖੋ ਸੋਮਵਾਰ ਤੋਂ ਸ਼ੁੱਕਰਵਾਰ, ਸ਼ਾਮ 6:30 ਵਜੇ ਸਿਰਫ਼ GTC Punjabi 'ਤੇ
**BIG ANNOUNCEMENT FOR PUNJABI CRICKET LOVERS WORLDWIDE**
#GTCPunjabi is proud to partner with #LegendsLeagueCricket to bring Season 4 live with exclusive Punjabi commentary on satellite television across global markets.
For the first time in the history of any #cricket#league, a private Punjabi channel will air matches worldwide in Punjabi, taking the excitement of T20 cricket closer to Punjabi audiences everywhere.
The league kicks off on March 6 and culminates with the grand finale on March 25. Viewers can watch legendary names like Chris Gayle, Martin Gupthill, Harbhajan Singh, Shikhar Dhawan, Dinesh Kartik and many more in action.
Season 4 at a glance:
• 19 T20 matches
• 6 March – 25 March 2026
• Prime Time: 19:00 – 23:00 hrs
• ~4 hours of live match content daily
• Matches across Amritsar, Agra, Gwalior, Patna, Coimbatore and more
Legends League Cricket is a premium, high-recall T20 property featuring iconic Indian and international cricketers, delivering strong appointment viewing, family co-viewing, and significant advertiser value.
With this partnership, GTC Punjabi continues to expand its commitment to world-class Punjabi-language sports and entertainment content for audiences across India and the diaspora.
More updates soon. Stay tuned.
#legendsleaguecricket #legendsleaguecricketlive
A serious #controversy has emerged from the ongoing 69th National School Games in #Imphal, #Manipur, after members of the #Rajasthan school #Wushu team alleged grave security lapses, administrative mismanagement, and extortion by suspected armed militants while returning from Imphal. Despite delivering stellar performance, the young athletes claim they were left stranded, humiliated, and forced to rely on their parents to return home safely.
69th National School Game Player Team from Various Part of India Stopped by Kuki Militants on the way to Imphal for 2 hours ,Extorted Money from the team by pointing guns, Coach and there Family Showing Frustration Over the arrangements.
Vc-Salai Luwang Vlogs(FB)
#Manipur
Shocking: Chin Kuki Militants extort money at gun point from Rajasthan Wu Su team on their way to Imphal. They also detained them for 2 hours!
These Militants don't even spare students and sportspersons from other states.
Kudos to the Rajasthan team for speaking. Voices of locals are snubbed at gun point.
Sorry to hear about the mismanagement by the authorities but congrats to the Rajasthan team for the stellar performance, despite the hardships you faced.
https://t.co/F0Y9K4tuLX
@HMOIndia@LokBhavManipur@mansukhmandviya
@Divyshru@officeofssbadal “My full and final settlement has also been pending for a long time. I request you to please release it at the earliest.” @officeofssbadal
@Divyshru@officeofssbadal My gratuity amount has not been received, it's over two months no one has responded in mail and messages. Sir, you are requested to pls intervene and help me to get my gratuity amount at earliest.
Dear Sir, I humbly request your kind support in facilitating the release of my long-pending dues at the earliest.
I shall be deeply grateful for your intervention and support.
Regards,
@officeofssbadal
Finally @MIB_India has done something which brought #Creators#Broadcasters#PolicyMakers and provided a #WavesBazar in the form of #WAVES2025 Summit. A first of its kind with chaos, order and knowledge-sharing co-existing in a first such attempt. Kudos and all the best to everyone in media for this initiative. Big shout out to those who were at #StartupArena
@AshwiniVaishnaw@office_murugan #SanjeevShankar #GauravDwivedi